The Design Practices from PolyU Design focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience.
This full-time international programme responds to the world’s industrial and technological transformation. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialisation of design prepares students for leadership roles.
This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through:
- real-world project development
- teamwork approaches to problem solving
- cultural considerations as well as business & technology
- customers’ needs and goals
- design entrepreneurship and brand creation
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- Research and Analysis for Design
- Branding: From Local to Global Strategies
- Innovative Products and Services Development
- Value Strategies for China
- China Lifestyle Transformation
- Design Experience
- Capstone Research
- Design and Make Capstone Project
Students from Product Design in general or Fashion Design who want to develop their abilities to innovate, integrate design and business, and develop solutions to improve people's lives will benefit from this Masters programme.
Dr Newman Lau is an associate professor at PolyU School of Design and Leader of Design Practices programme. He has an MPhil degree from HKUST Electronic Engineering and PhD from PolyU Design. His research interest lies in the areas of optical motion capture technology, movement analysis, online interactivity and user experience design applied for health care and education sector.
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- 12 months
Start dates & application deadlines
- Apply before
DisciplinesIndustrial Design Design Entrepreneurship
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We are not aware of any academic requirements for this programme.
A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred.
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International22510 EUR/yearTuition FeeBased on the original amount of 22510 EUR per year and a duration of 12 months.
National19749 EUR/yearTuition FeeBased on the original amount of 19749 EUR per year and a duration of 12 months.
- HK$167,400 (local)
- HK$190,800 (non-local)
Alumni Bursary and Targeted Taught Postgraduate Programmes Fellowships Scheme are the funding scheme available in 2021/22 intake. Please visit our website (https://polyu.hk/xHyPb) for details.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.