18 months
11666 EUR/year
11666 EUR/year
Tuition fee
Apply date
Start date


The Master in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.


The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

QS Business Masters Rankings 2022: IÉSEG is ranked 23rd worldwide out of 105 programs for its Master in Digital Marketing & CRM.


The program is accredited by EQUIS and AACSB.

Programme Structure

Courses include:

  • Offline and Online Marketing Research Methods & Online Panels
  • Brand Communications
  • Consumer Behavior in a Digital World
  • E-Commerce
  • Building an Online Presence
  • Strategic CRM

Key information


  • Full-time
    • 18 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Bachelor’s Degree in Business, Marketing, Communications, Engineering, IT or similar from a recognized institution. Basic marketing knowledge is required (either from academic and/or professional path).
  • Transcripts in English/Spanish/French of your Bachelor degree (up to date if you have not graduated yet)
  • Your Bachelor diploma (if applicable)
  • Native English speakers or candidates who have had two years of courses taught in English are exempt.
  • Copy of passport
  • CV/Resume

Tuition Fee

To alway see correct tuition fees
  • International

    11666 EUR/year
    Tuition Fee
    Based on the tuition of 17500 EUR for the full programme during 18 months.
  • EU/EEA

    11666 EUR/year
    Tuition Fee
    Based on the tuition of 17500 EUR for the full programme during 18 months.

Living costs for Lille

741 - 1145 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and CRM
IÉSEG School of Management


Go to your profile page to get personalised recommendations!