Study cover for Digital Marketing and CRM
M.Sc. On Campus

Digital Marketing and CRM

IÉSEG School of Management

12 months
Duration
16500 EUR/year
16500 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master of Science in Digital Marketing and CRM program at IÉSEG School of Management is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

Visit the official programme website for more information

Overview

The main objective of the Digital Marketing and CRM program at IÉSEG School of Management  is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Career opportunities

Participants will graduate from this innovative program mastering new techniques to optimize communication strategies and improve customer relations.

Today the business environment requires proficiency in online marketing and CRM. This program has been designed by experts to teach the fundamentals of online business practices.

Functions occupied by former students:

  • Business Development Analyst
  • CRM Specialist
  • Digital Marketing Specialist
  • Marketing Manager
  • Product Manager
  • Web Campaign Specialist

Accreditation

The program is accredited by EQUIS and AACSB.

Programme Structure

Courses include:

  • Offline and Online Marketing Research Methods & Online Panels
  • Brand Communications
  • Consumer Behavior in a Digital World
  • E-Commerce
  • Building an Online Presence
  • Strategic CRM

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Bachelor degree in Business, Marketing, Communications, Engineering, Computer Science, IT or similar from a recognized university with strong academic performance
  • Transcripts in English/Spanish/French of your Bachelor degree (up to date if you have not graduated yet)
  • Your Bachelor diploma (if applicable)
  • Native English speakers or candidates who have had two years of courses taught in English are exempt.
  • Copy of passport
  • CV/Resume

Tuition Fee

To alway see correct tuition fees
  • International

    16500 EUR/year
    Tuition Fee
    Based on the tuition of 16500 EUR per year during 12 months.
  • EU/EEA

    16500 EUR/year
    Tuition Fee
    Based on the tuition of 16500 EUR per year during 12 months.

Living costs for Lille

741 - 1145 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Digital Marketing and CRM
-
IÉSEG School of Management

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