Marketing

Overview

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. The Marketing MSc program offered at Georgia State University brings all of these aspects and more into the classroom. Students work closely together to solve real-world business issues. 

Experience in various aspects of business, such as finance, management, IT, analytics, and accounting complement a degree in marketing. Marketing doesn’t function in silos, and works best when integrated into other aspects of an organization.

Research Centers, Roundtables, and Alumni Connections

• Marketing students at Georgia State University gain an immense amount of experience and industry connections by taking advantage of the research centers the Department of Marketing houses, along with the roundtables the departments hosts.

• The Marketing RoundTable brings together the top marketing officers of the two dozen largest firms based in the Atlanta area. The roundtable facilitates professional development by giving these key decision-makers the opportunity to network and keep abreast of the latest developments in the field.