M.A. On Campus

Integrated Marketing Communication

City University of Hong Kong

12 months
734 USD/credit 22020 USD/year
734 USD/credit 22020 USD/year
Tuition fee
Apply date
Start date


The Integrated Marketing Communication program at City University of Hong Kong recruits those who are interested in getting into, or are from the communication industry, including mass media, advertising/PR agencies, PR/marketing communication departments of commercial firms.


The MA in Integrated Marketing Communication (MAIMC) at City University of Hong Kong is a programme launched by the Department of Media and Communication in 2008, having the following features:

  • It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
  • It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree and an eye-tracking laboratory that provides scientifically-based evidence to guide and test graphic, visual and textual communication in integrated marketing communication for designing more effective persuasive messages.
  • It is the first and only MA programme of its kind in UGC-funded universities in Hong Kong.
  • The programme offers the opportunity for students to study in the collaborative degree with the IMC programme at the Northwestern University, U.S.A. (Subject to the University’s approval)

Programme Structure

Courses Include:

  • Research Methods for Communication and New Media
  • Integrated Marketing Communication
  • Fundamentals of Marketing Communication
  • Advertising Production and Management
  • Public Relations Strategies
  • Crisis Communication and Management
  • Consumer Behavior Insight

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details



30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

To be eligible for admission, you must satisfy the following General Entrance Requirements:

  • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field
  • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Tuition Fee

To alway see correct tuition fees
  • International

    22020 USD/year
    Tuition Fee
    Based on the tuition of 734 USD per credit during 12 months.
  • National

    22020 USD/year
    Tuition Fee
    Based on the tuition of 734 USD per credit during 12 months.
  • HK$5,700 per credit

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

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Integrated Marketing Communication
City University of Hong Kong


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