Integrated Marketing Communication, M.A. | City University of Hong Kong | Hong Kong, Hong Kong (SAR)
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M.A. On Campus

Integrated Marketing Communication

12 months
Duration
6600 HKD/credit 198000 HKD/year
6600 HKD/credit 198000 HKD/year
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Apply date
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Start date

About

The Integrated Marketing Communication program at City University of Hong Kong recruits those who are interested in getting into, or are from the communication industry, including mass media, advertising/PR agencies, PR/marketing communication departments of commercial firms.

Overview

The MA in Integrated Marketing Communication (MAIMC) at City University of Hong Kong is a programme launched by the Department of Media and Communication in 2008, having the following features:

  • It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
  • It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree and an eye-tracking laboratory that provides scientifically-based evidence to guide and test graphic, visual and textual communication in integrated marketing communication for designing more effective persuasive messages.

Careers

  • mass media
  • advertising/PR agencies
  • PR/marketing communication departments of commercial firms
  • information/publicity departments of governmental or non-profit organizations
  • content divisions of Web/multimedia houses

Programme Structure

Courses Include:

  • Research Methods for Communication and New Media
  • Integrated Marketing Communication
  • Marketing Communication
  • Advertising Production and Management
  • Public Relations Strategies
  • Crisis Communication and Management
  • Consumer Behavior Insight

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Other requirements

General requirements

  • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field

  • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)
  • English proficiency requirements

Tuition Fee

To always see correct tuition fees
  • International

    198000 HKD/year
    Tuition Fee
    Based on the tuition of 6600 HKD per credit during 12 months.
  • National

    198000 HKD/year
    Tuition Fee
    Based on the tuition of 6600 HKD per credit during 12 months.

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Integrated Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
Various benefits
Deadline
31 Dec 2024
Grants of the Leopold Figl Foundation for students with residence in Lower Austria
Need-based

Read more about eligibility

Leopold Figl Foundation
Location not available
Independent provider
Grant
1600 USD
Deadline
30 Apr 2024
Mozida African Master Scholarship
Merit-based

Read more about eligibility

Mozida Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
24 May 2024
Queen Elizabeth Commonwealth Scholarships
Merit-based Need-based

Read more about eligibility

ACU (The Association of Commonweath Universities)
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
14 Jun 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
20 Aug 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Apr 2024
Exploring Cryptocurrency and Blockchain Adoption in Various Industries Scholarship
Merit-based Need-based

Read more about eligibility

Casinos Blockchain
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
31 Oct 2024
CryptoRunner Scholarship
Merit-based Need-based

Read more about eligibility

CryptoRunner
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Jul 2024
Spreadsheet Gladiator Scholarship
Merit-based Need-based

Read more about eligibility

Coefficient
Location not available

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Integrated Marketing Communication
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