Studyportals
M.A. On Campus

Integrated Marketing Communication

12 months
Duration
815 USD/credit 24450 USD/year
815 USD/credit 24450 USD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Integrated Marketing Communication program at City University of Hong Kong recruits those who are interested in getting into, or are from the communication industry, including mass media, advertising/PR agencies, PR/marketing communication departments of commercial firms.

Overview

The MA in Integrated Marketing Communication (MAIMC) at City University of Hong Kong is a programme launched by the Department of Media and Communication in 2008, having the following features:

  • It incorporates marketing, public relations, advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
  • It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree and an eye-tracking laboratory that provides scientifically-based evidence to guide and test graphic, visual and textual communication in integrated marketing communication for designing more effective persuasive messages.

Careers

  • mass media
  • advertising/PR agencies
  • PR/marketing communication departments of commercial firms
  • information/publicity departments of governmental or non-profit organizations
  • content divisions of Web/multimedia houses

Programme Structure

Courses Include:

  • Research Methods for Communication and New Media
  • Integrated Marketing Communication
  • Marketing Communication
  • Advertising Production and Management
  • Public Relations Strategies
  • Crisis Communication and Management
  • Consumer Behavior Insight

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

Applications are processed on a rolling basis. Early applications are strongly encouraged.

Credits

30 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at City University of Hong Kong and/or in Hong Kong (SAR), please visit Student Insurance Portal.

Other requirements

General requirements

  • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field

  • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)
  • English proficiency requirements

Tuition Fee

To alway see correct tuition fees
  • International

    24450 USD/year
    Tuition Fee
    Based on the tuition of 815 USD per credit during 12 months.
  • National

    24450 USD/year
    Tuition Fee
    Based on the tuition of 815 USD per credit during 12 months.

HK$6,400 per credit

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Integrated Marketing Communication
-
City University of Hong Kong

Wishlist

Go to your profile page to get personalised recommendations!