12 months
1197 USD/credit 35910 USD/year
1197 USD/credit 35910 USD/year
Tuition fee
Apply date
Start date


This Marketing programme at City University of Hong Kong is suitable for those who are interested in starting or further developing their business careers in marketing.


This Marketing programme at City University of Hong Kong is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:

  • acquire advanced knowledge of marketing philosophy, principles and techniques;
  • develop critical awareness of contemporary strategic marketing issues from international perspectives;
  • apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
  • develop a keen social conscience, through application of high ethical standards in the field of marketing.

Career Prospects

As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. Our ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy and sales management. Graduates may also pursue PhD studies.

Programme Structure

Courses Include:

  • Marketing Strategy and Planning
  • Consumer / Buyer Behaviour
  • Applied Marketing Research
  • Brand Marketing: A Chinese Cultural Perspective
  • Database Marketing: Models and Analysis

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

Applications are processed on a rolling basis. Early applications are strongly encouraged.


30 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • hold a recognized bachelor's degree, or equivalent.
  • preferably possess over 2 years of working experience in business.
  • English proficiency requirements

Tuition Fee

To alway see correct tuition fees
  • International

    35910 USD/year
    Tuition Fee
    Based on the tuition of 1197 USD per credit during 12 months.
  • National

    35910 USD/year
    Tuition Fee
    Based on the tuition of 1197 USD per credit during 12 months.

HK$9,400 per credit

Living costs for Hong Kong

13720 - 23419 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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City University of Hong Kong


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