Why choose this Business (Integrated Marketing Communication) course at the Queensland University of Technology?
You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.
In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.
You will have the opportunity to take a contemporary qualification into the marketplace.
Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management.
Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management.
You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.
Get more detailsVisit official programme website
- Consumer Insights for Marketing Success
- Integrated Marketing Communication
- Business Intelligence
- Developing Market Intelligence Skills for Decision Making
- Meaningful Marketing: Value Creation and Customer Engagement
- 18 months
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , International
- Apply before , National
DisciplinesBusiness Administration Communication Sciences Marketing View 295 other Masters in Business Administration in Australia
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
- Master of Business - 1.5 year program
February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).
- Master of Business - 2 year program
February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
International33100 AUD/yearTuition FeeBased on the tuition of 33100 AUD per year during 18 months.
National28400 AUD/yearTuition FeeBased on the tuition of 28400 AUD per year during 18 months.
Living costs for Brisbane
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 6 months
Check the official programme website for potential updates.