Overview

Why choose this Business (Integrated Marketing Communication) course at the Queensland University of Technology?

You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace.

Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management.

Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management.

You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Programme Structure

Courses include:

Consumer Insights for Marketing Success

Integrated Marketing Communication

Business Intelligence

Developing Market Intelligence Skills for Decision Making

Meaningful Marketing: Value Creation and Customer Engagement

Key information

Duration

Full-time
- 18 months
Part-time
- 36 months

Start dates & application deadlines

Starting 2025-02-26 00:00:00

Apply anytime.
Starting 2025-07-22 00:00:00
- Apply before 2025-07-19 00:00:00 , National

More details

International: Applications are open all year

Language

English

IELTS

6.5

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PTE Academic

58

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TOEFL^® IBT

79

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Credits

192 alternative credits

Delivered

On Campus, Online

Disciplines

Business Administration Communication Studies Marketing View 32 other Masters in Communication Studies in Australia

Academic requirements

GPA

Required

English requirements

IELTS

6.5

Schedule an IELTS test!

PTE Academic

58

Schedule a PTE test!

TOEFL^® IBT

79

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Queensland University of Technology and/or in Australia, please visit Student Insurance Portal.

Other requirements

General requirements

CRICOS: 085448J

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.

Master of Business - 1.5 year program

February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Master of Business - 2 year program

February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

Tuition Fee

To always see correct tuition fees

International

36800 AUD/year

Tuition Fee

Based on the tuition of 36800 AUD per year during 18 months.
National

32600 AUD/year

Tuition Fee

Based on the tuition of 32600 AUD per year during 18 months.

Living costs for Brisbane

1402 - 2528 AUD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business (Integrated Marketing Communication).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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