Studyportals

Business (Integrated Marketing Communication)

Queensland University of Technology

Master
18 months
Duration
33100 AUD/year
28400 AUD/year
Unknown
Tuition fee
Unknown
Unknown
Unknown
Apply date
Unknown
Start date

About

This Business (Integrated Marketing Communication) course at Queensland University of Technology  is designed to extend your real-world integrated marketing communication knowledge and skills. 

Overview

Why choose this Business (Integrated Marketing Communication) course at Queensland University of Technology?

You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. 

Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. 

Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Programme Structure

Courses included:

  • Consumer Behaviour
  • Integrated Marketing Communication
  • Advertising Management
  • Marketing Management
  • Marketing and Survey Research
  • Decisions and Issues in Integrated Marketing Communication

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

Language

English

Credits

192 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
58

Other requirements

General requirements

CRICOS- 085448J

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.  If you wish to be considered for the 2 year program only, please indicate this on your application form.

 1.5 year program

  • February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
  • November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

Tuition Fee

  • International

    33100 AUD/year
    Tuition Fee
    Based on the original amount of 33100 AUD per year and a duration of 18 months.
  • National

    28400 AUD/year
    Tuition Fee
    Based on the original amount of 28400 AUD per year and a duration of 18 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Business (Integrated Marketing Communication)
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Queensland University of Technology

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