Studyportals
Master On Campus

Business (Integrated Marketing Communication)

Queensland University of Technology

18 months
Duration
33100 AUD/year
28400 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This Business (Integrated Marketing Communication) course at the Queensland University of Technology  is designed to extend your real-world integrated marketing communication knowledge and skills. 

Overview

Why choose this Business (Integrated Marketing Communication) course at the Queensland University of Technology?

You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate.

In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Career outcomes

You will have the opportunity to take a contemporary qualification into the marketplace. 

Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. 

Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. 

You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.

Programme Structure

Courses include:

  • Consumer Insights for Marketing Success
  • Integrated Marketing Communication
  • Business Intelligence
  • Developing Market Intelligence Skills for Decision Making
  • Meaningful Marketing: Value Creation and Customer Engagement

Key information

Duration

  • Full-time
    • 18 months
  • Part-time
    • 24 months

Start dates & application deadlines

Credits

192 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

CRICOS- 085448J

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program.  If you wish to be considered for the 2 year program only, please indicate this on your application form.

  • Master of Business - 1.5 year program

February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

November: A completed recognised bachelor degree in marketing, advertising, mass communication, public relations or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).

  • Master of Business - 2 year program

February, July and November: A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

Tuition Fee

To alway see correct tuition fees
  • International

    33100 AUD/year
    Tuition Fee
    Based on the tuition of 33100 AUD per year during 18 months.
  • National

    28400 AUD/year
    Tuition Fee
    Based on the tuition of 28400 AUD per year during 18 months.

Living costs for Brisbane

1402 - 2528 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Business (Integrated Marketing Communication)
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Queensland University of Technology

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