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Overview
The Master of Marketing program offered by Griffith University builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships.
Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.
Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.
Career opportunities
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising.
With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Integrated Marketing Communication
- Market Research
- Evaluating Marketing Performance
- Advanced Consumer Behaviour
- Brand Strategy and Management
- Electives
Key information
Duration
- Full-time
- 12 months
- Part-time
- 36 months
- Flexible
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Credits
120 alternative credits
Delivered
On Campus, Online
Disciplines
Marketing Management, Organisation & Leadership Digital Marketing View 276 other Masters in Management, Organisation & Leadership in AustraliaAcademic requirements
GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems. Required
English requirements
TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30. 79
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 6.5
Other requirements
General requirements
CRICOS- 082407J
To be eligible for admission to the Master of Marketing, a student must:
- hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
- hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
- have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above
Tuition Fee
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International
31500 AUD/yearTuition FeeBased on the original amount of 31500 AUD per year and a duration of 12 months. -
National
27000 AUD/yearTuition FeeBased on the original amount of 27000 AUD per year and a duration of 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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