Placeholder image for Marketing

Marketing, Master

  • Application Deadline
  • 12 months
    Duration
University rank #201 (WUR) Brisbane, Australia| Online
Marketing is fast-paced, exciting and always challenging. It's an ideal career if you're creative, analytical and a good communicator. In the Marketing program offered by Griffith University you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
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Overview

The Master of Marketing program offered by Griffith University builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.

Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Career opportunities

Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

Programme Structure

Courses include:

  • Integrated Marketing Communication
  • Market Research 
  • Evaluating Marketing Performance 
  • Advanced Consumer Behaviour 
  • Brand Strategy and Management
  • Strategic Marketing
  • Research Design 
  • Quantitative Methods 

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    • Duration description

      up to 18 months

    Part-time
    • Average part-time duration 36 months
    • Intensity Flexible
    • Duration description

      International students: 3 years part-time (online only)

  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    575

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • This programme does not recognise GRE® scores.

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

General Requirements

CRICOS- 082407J

  • hold a related Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
  • hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing .

Tuition Fee

  • International

    30000 AUD/year
    Tuition Fee
    Based on the original amount of 30000 AUD per year and a duration of 12 months.
  • National

    25500 AUD/year
    Tuition Fee
    Based on the original amount of 25500 AUD per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Brisbane

  • 1402 - 2530 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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