Studyportals
Master On Campus Online

Marketing

Griffith University

12 months
Duration
32500 AUD/year
27500 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing is fast-paced, exciting and always challenging. It's an ideal career if you're creative, analytical and a good communicator. In the Marketing program offered by Griffith University you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

Overview

The Master of Marketing program offered by Griffith University builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. 

Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.

Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Career opportunities

Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. 

With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

Programme Structure

Courses include:

  • Integrated Marketing Communication
  • Market Research 
  • Evaluating Marketing Performance 
  • Advanced Consumer Behaviour 
  • Brand Strategy and Management
  • Electives

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 36 months
    • Flexible

Start dates & application deadlines

Credits

120 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

CRICOS- 082407J

To be eligible for admission to the Master of Marketing, a student must:

  • hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
  • hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
  • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above

Tuition Fee

To alway see correct tuition fees
  • International

    32500 AUD/year
    Tuition Fee
    Based on the tuition of 32500 AUD per year during 12 months.
  • National

    27500 AUD/year
    Tuition Fee
    Based on the tuition of 27500 AUD per year during 12 months.

Living costs for Brisbane

1402 - 2528 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing
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Griffith University

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