Studyportals

Marketing

Griffith University

Master
12 months
Duration
31500 AUD/year
27000 AUD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing is fast-paced, exciting and always challenging. It's an ideal career if you're creative, analytical and a good communicator. In the Marketing program offered by Griffith University you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

Overview

The Master of Marketing program offered by Griffith University builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with the qualifying GPA.

Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Career opportunities

Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

Programme Structure

Courses include:

  • Integrated Marketing Communication
  • Market Research 
  • Evaluating Marketing Performance 
  • Advanced Consumer Behaviour 
  • Brand Strategy and Management
  • Electives

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 36 months
    • Flexible

Start dates & application deadlines

Language

English

Credits

120 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
79
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
58

Other requirements

General requirements

CRICOS- 082407J

To be eligible for admission to the Master of Marketing, a student must:

  • hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
  • hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
  • have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above

Tuition Fee

  • International

    31500 AUD/year
    Tuition Fee
    Based on the original amount of 31500 AUD per year and a duration of 12 months.
  • National

    27000 AUD/year
    Tuition Fee
    Based on the original amount of 27000 AUD per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Marketing
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Griffith University

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