Marketing (Extension)

Overview

The Master of Marketing (Extension) program at the University of Technology Sydney provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Students have a range of study options including commencing or fast-tracking studies during Autumn, Spring and Summer sessions.

Course aims    

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing management.

Careers

The course equips students with a comprehensive understanding of contemporary marketing strategies and concepts and their application to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options also include senior management-level positions in government or industry including start-ups and not-for-profit organisations.