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Overview
In today’s marketing environment, gathering and analyzing data is more important than ever. But it’s just as crucial to step back and think about the marketing issues surrounding the numbers.
Your Marketing Intelligence degree will provide a strong background in marketing, strategies and tactics, customer behavior, and both qualitative and quantitative market research.
The MSMI faculty at Fordham University includes internationally recognized business academics as well as executives who have worked at top advertising and marketing firms. This mix allows you to merge the latest in theoretical understanding with real-world perspective—a solid advantage not only in the job market, but also on the job.
Careers
When it comes to exciting job opportunities, the smart money is on marketing intelligence. A Master of Science in Marketing Intelligence (MSMI) from the Gabelli School will qualify you for a wide range of exciting positions, including:
- Digital or social media analyst
- New media analyst/buyer
- Market analyst or brand planner
Accreditation
Fordham’s Graduate School of Business ranked one of the "Best 301 Business Schools" in The Princeton Review.
Programme Structure
Courses include:
- Customer-Driven Marketing
- Consumer Behavior
- Data-Driven Marketing Decisions
- Research Methods
- Marketing Analytics
- Reveal Consumer Insight
- Marketing Strategy
- Marketing Decision Models
- Marketing Technology and Innovation
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
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Language
English
IELTS 7
TOEFL® IBT 100
Credits
30 SCH
Delivered
On Campus
Disciplines
Marketing Business Intelligence & Analytics Digital Marketing View 187 other Masters in Digital Marketing in United StatesAcademic requirements
GRE® Required
English requirements
IELTS 7
TOEFL® IBT 100
Other requirements
General requirements
- Applicants applying to any of the Gabelli School of Business graduate programs are required to hold a four-year bachelor's degree from an accredited college or university in the United States or an equivalent degree from a foreign country.
- Academic transcripts
- Standardized exam (GMAT/GRE): optional
- Resume
- Essays: two required, one optional
- Letters of recommendation: one required (academic or professional)
- Interview
Tuition Fee
To alway see correct tuition fees
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International
58500 USD/yearTuition FeeBased on the tuition of 1950 USD per credit during 12 months. -
National
58500 USD/yearTuition FeeBased on the tuition of 1950 USD per credit during 12 months.
Living costs for Manhattan
2638 - 5751 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Financing
Interested in financing your studies? Find a student loan that works for you.
MPOWER Financing Student Loans between $2,001 - $100,000 Prodigy Finance Loans for tuition and living costs from $15,000 Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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