Marketing Intelligence, M.Sc. | Fordham University | Manhattan, United States
12 months
1950 USD/credit 58500 USD/year
1950 USD/credit 58500 USD/year
Tuition fee
Apply date
Start date


In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program at Fordham University, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.


In today’s marketing environment, gathering and analyzing data is more important than ever. But it’s just as crucial to step back and think about the marketing issues surrounding the numbers.

Your Marketing Intelligence degree will provide a strong background in marketing, strategies and tactics, customer behavior, and both qualitative and quantitative market research.

The MSMI faculty at Fordham University includes internationally recognized business academics as well as executives who have worked at top advertising and marketing firms. This mix allows you to merge the latest in theoretical understanding with real-world perspective—a solid advantage not only in the job market, but also on the job.


When it comes to exciting job opportunities, the smart money is on marketing intelligence. A Master of Science in Marketing Intelligence (MSMI) from the Gabelli School will qualify you for a wide range of exciting positions, including:

  • Digital or social media analyst
  • New media analyst/buyer
  • Market analyst or brand planner


Fordham’s Graduate School of Business ranked one of the "Best 301 Business Schools" in The Princeton Review.

Programme Structure

Courses include:

  • Customer-Driven Marketing
  • Consumer Behavior
  • Data-Driven Marketing Decisions
  • Research Methods
  • Marketing Analytics
  • Reveal Consumer Insight
  • Marketing Strategy
  • Marketing Decision Models
  • Marketing Technology and Innovation

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


30 SCH


On Campus

Academic requirements

GRE admission requirements GRE®

Other requirements

General requirements

    • Applicants applying to any of the Gabelli School of Business graduate programs are required to hold a four-year bachelor's degree from an accredited college or university in the United States or an equivalent degree from a foreign country.
    • Academic transcripts
    • Standardized exam (GMAT/GRE): optional
    • Resume
    • Essays: two required, one optional
    • Letters of recommendation: one required (academic or professional)
    • Interview

Tuition Fee

To alway see correct tuition fees
  • International

    58500 USD/year
    Tuition Fee
    Based on the tuition of 1950 USD per credit during 12 months.
  • National

    58500 USD/year
    Tuition Fee
    Based on the tuition of 1950 USD per credit during 12 months.

Living costs for Manhattan

2638 - 5751 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Interested in financing your studies? Find a student loan that works for you.

Financing partner MPOWER Financing Student Loans between $2,001 - $100,000
Financing partner Prodigy Finance Loans for tuition and living costs from $15,000


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Intelligence
Fordham University
Marketing Intelligence
Fordham University


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