Studyportals
M.Sc. On Campus

Corporate Brand Management

Brunel University London

12 months
Duration
18410 GBP/year
11070 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? The Corporate Brand Management programme from Brunel University London examines the importance of branding, corporate identity, image and reputation.

Overview

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

The Corporate Brand Management programme from Brunel University London is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.

Careers and your future

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

Programme Structure

Courses include:

  • Marketing Communications
  • Understanding Business and Management Research
  • Advanced in Corporate Branding
  • Applied Corporate Branding
  • Strategic Corporate Marketing
  • Strategic Corporate Brand Management and Consulting
  • Dissertation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
  • Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.

Tuition Fee

To alway see correct tuition fees
  • International

    18410 GBP/year
    Tuition Fee
    Based on the tuition of 18410 GBP per year during 12 months.
  • National

    11070 GBP/year
    Tuition Fee
    Based on the tuition of 11070 GBP per year during 12 months.
    • EU applicants will have the same tuition fees as UK students

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Corporate Brand Management
-
Brunel University London

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