Overview
You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.
The Corporate Brand Management programme from Brunel University London is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.
Careers and your future
Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.
Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR
Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.
Programme Structure
Courses include:
- Marketing Communications
- Understanding Business and Management Research
- Advanced in Corporate Branding
- Applied Corporate Branding
- Strategic Corporate Marketing
- Strategic Corporate Brand Management and Consulting
- Dissertation
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Business Administration Management Studies Corporate Communication View 63 other Masters in Corporate Communication in United KingdomAcademic requirements
English requirements
Other requirements
General requirements
- A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required.
- Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.
Tuition Fee
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International
18410 GBP/yearTuition FeeBased on the tuition of 18410 GBP per year during 12 months. -
National
11070 GBP/yearTuition FeeBased on the tuition of 11070 GBP per year during 12 months.
- EU applicants will have the same tuition fees as UK students
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.