M.Sc. On Campus

Strategic Marketing

Cranfield School of Management

12 months
24500 GBP/year
13000 GBP/year
Tuition fee
Apply date
Start date


The Strategic Marketing programme from Cranfield School of Management will equip you with the expertise and advanced knowledge to become a successful marketing leader of the future.


The Strategic Marketing programme from Cranfield School of Management covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.

This programme was ranked 5th in the UK and 15th in the world, plus 5th in the world for employability in the QS World University Rankings: Masters in Marketing Rankings 2022.

Who is it for?

  • Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
  • Marketing professionals looking to enhance their knowledge and skills and progress their career.


The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. 

Programme Structure

Courses included:

  • Strategic Marketing and Planning
  • Big Data, Insight and Analytics
  • Retailing and Omnichannel Management
  • CRM and Customer Experience
  • Marketing Consultancy Project
  • Digital Marketing and Social Media Marketing
  • Accounting and Finance for Strategic Marketing
  • B2B Sales and Key Account Management
  • Integrated Marketing Communications
  • Managing Brands
  • Customer Behaviour

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details


  • Applicants domiciled in mainland China  26 March
  • No application deadline for Home/EU applicants


200 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • First or a second class UK honours degree in a relevant discipline
  • International degree - equivalent of UK qualifications

Tuition Fee

To alway see correct tuition fees
  • International

    24500 GBP/year
    Tuition Fee
    Based on the tuition of 24500 GBP for the full programme during 12 months.
  • EU/EEA

    13000 GBP/year
    Tuition Fee
    Based on the tuition of 13000 GBP for the full programme during 12 months.

Living costs for Cranfield

700 - 1300 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Cranfield School of Management is offering all successful UK applicants for our full-time master’s courses, starting in September 2022, a scholarship to cover 20% of their course tuition fee, Cranfield School of Management UK Scholarships.

Whether you are a UK-based student, or an international student, Cranfield provide information, advice, and a range of online tools to help you put together the funding package you need and offer bursaries for high quality applicants.

Find out more at

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
Cranfield School of Management


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