Marketing Communications, M.Sc.

  • Anytime
    Application Deadline
  • 15 months
    Duration
  • English (schedule IELTS)
    Language
Accredited by the Chartered Institute of Marketing (CIM), this Marketing Communications course from London South Bank University will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

About

This Marketing Communications programme from London South Bank University will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

Employability

Types of careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

Accreditation

Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications.

Programme Structure

Modules
  • Integrated marketing communications (20 credits)
  • Cross cultural buyer behaviour (20 credits)
  • Creative and media strategy (20 credits)
  • Emerging issues in marketing communications (10 credits)
  • International brand management (20 credits)
  • Research methods (20 credits)
  • Dissertation 20,000 words (60 credits)
Plus one elective unit (10 credits)
  • Public relations
  • International marketing
  • Social marketing strategy
  • Market driven marketing
  • Digital and social media

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 15 months
    Part-time
    • Average part-time duration 30 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

Entry requirements

Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject area.

The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialise in the communications aspects of marketing.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee

  • International Applies to you

    10000 GBP/year
    Tuition Fee
    Based on the original amount of 12500 GBP for the full programme and a duration of 15 months.
  • EU/EEA Applies to you

    6640 GBP/year
    Tuition Fee
    Based on the original amount of 8300 GBP for the full programme and a duration of 15 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Scholarships
London South Bank University offers students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct Tuition Fee discounts.
International Scholarships
As well as being potentially eligible for the postgraduate scholarships, International students can also benefit from a range of scholarships just for them.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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