In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the mostin-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after.
Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, our exciting new master’s degree has one aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainabilityand ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advance marketing theory.
This MSc in Marketing from Keele University is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking and problem-solving, are embedded within the programme to maximise your career opportunities.
Get more detailsVisit official programme website
- Understanding Consumer Behaviour
- Contemporary Marketing Research
- Marketing Management in the Digital Age
- Mediated Communications: Theory and Practice
- Accounting For Decision Making
- International Operations and Supply
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
There are no fixed closing dates for the majority of our courses, however some courses may become full and close early.
DisciplinesMarketing Digital Marketing View 430 other Masters in Marketing in United Kingdom
Explore more key informationVisit official programme website
This degree is designed for those individuals with a at least a second class honours degree or overseas equivalent qualification in order to apply to study the programmes. If you have appropriate professional qualifications or relevant work experience you may also be considered.
Make sure you meet all requirementsVisit official programme website
International18900 GBP/yearTuition FeeBased on the tuition of 18900 GBP per year during 12 months.
National10200 GBP/yearTuition FeeBased on the tuition of 10200 GBP per year during 12 months.
Living costs for Keele
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
The following scholarships may be targeted at specific countries, subjects and talent areas. In some cases you may be required to make an independent application, for others the scholarship will be awarded automatically.
- KEELE INTERNATIONAL EXCELLENCE SCHOLARSHIP (PGT)
Up to £5,000 based on undergraduate degree award.
- DEVELOPING COUNTRIES SCHOLARSHIP
£1,000 for students who are nationals of the least developed, low and lower middle-income countries.
KEELE ALUMNI DISCOUNT
GREAT SCHOLARSHIPS 2022
MARSHALL SCHOLARSHIPS FOR NORTH AMERICAN STUDENTS
US FEDERAL STUDENT LOANSARTICLE 26 ASYLUM SEEKER BURSARY
- FULL TIME MBA SCHOLARSHIP
- MSC AI AND DATA SCIENCE SCHOLARARSHIP
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.