Studyportals Study cover for Research Master in Business (specialization in Marketing)

Research Master in Business (specialization in Marketing)

24 months
2143 EUR/year
2143 EUR/year
Tuition fee
Apply date
Start date


The Research Master in Business (specialization in Marketing) program at Tilburg University is an in-depth study program focused on cutting-edge research in marketing using state-of-the-art techniques. In all our research, real world, business relevance is a core value. Our program trains you in applying advanced marketing theories and methods to approach these real-life marketing problems.

Visit the official programme website for more information
Join the leading study choice platform for free
  1. Get details of 180000+ English-taught programmes worldwide.
  2. Find, wishlist and compare your best fitting programme.
  3. Apply for scholarships worth up to €6,000.
account benefits visualised


To study these problems, our students rely on extensive and unique company and/or consumer data. Research data is either self-collected through our elaborate lab facilities (CentER lab) and large scale internet panel (CentERdata), or it is made available through the many company collaborations and research contacts of our faculty with key business partners including retailers (e.g., Jumbo), brand owners (e.g., Unilever, Heineken), and prominent research companies like GfK and Kantar World Panel. 

The Research Master in Business (specialization in Marketing) at Tilburg University is structured in two phases: 

  • a two-year Research Master (RM)
  • and a three- to four-year PhD phase

Knowledge sharing

Beyond leading to scholarly publications, research conducted by research master students in marketing based on their coursework (in the form of term papers) or their master thesis have been communicated to practitioners in diverse other ways as well, such as through focused workshops, conferences, press articles and webinars, while their work is also featured in our classrooms to educate a new generation of marketing scholars with the latest trends.

Career opportunities:

Research master graduates from the marketing program are well-qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – not only in the Netherlands, but also abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Many graduates from the research master program in marketing proceeded in our PhD program, after which they have been offered excellent positions not only by leading universities in the Netherlands (Rotterdam School of Management, RU Groningen, TU Eindhoven), but also in the United States (University of Rochester, Penn State University), Europe (Cologne, Leuven, etc.) and Australia (University of South Australia). Alternatively, advanced research positions at leading international firms have been offered to research master graduates that went back to industry.

Others opt for advanced marketing research jobs with international companies and consulting firms like GfK, Deloitte or Accenture. Each year, GfK hires several of our research master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques. 

If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.

Programme Structure

Courses include:

  • Advanced Topics in Marketing
  • Marketing Models
  • Quantitative Methods for Business
  • Advanced Research Techniques
  • Market Assessment
  • Research Methods
  • Quantitative Models in Marketing

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details
  • NON-EU/EEA and EU/EEA applying for a scholarship: 01 feb.


IELTS or TOEFL needed


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
7 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • An academic Bachelor's or Master’s degree program in economics, econometrics or business studies or another relevant field that is deemed a quantitative equivalent to the previous education profile.
    • English language proficiency
    • Adequate knowledge of English can also be demonstrated by successful completion of a Bachelor's degree program conducted entirely in English.

Tuition Fee

  • International

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR per year and a duration of 24 months.
  • EU/EEA

    2143 EUR/year
    Tuition Fee
    Based on the original amount of 2143 EUR per year and a duration of 24 months.


Partner Scholarships Tilburg School of Economics and Management (TiSEM)
  • Tuition fee waiver (25%) for non-EU students of non-EU partner universities of the Tilburg School of Economics and Management.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Research Master in Business (specialization in Marketing)
Tilburg University