Strategic Marketing

International Telematic University UNINETTUNO

M.A. Online
2200 EUR/year
2200 EUR/year
Tuition fee
Apply date
Start date


The Strategic Marketing programme at the International Telematic University UNINETTUNO places emphasis on creating and retaining customer value as well as a sustainable competitive advantage in an organisation.



The aim of the programme is to produce MA graduates who can either pursue doctorates in marketing or proceed directly to fast-track marketing opportunities in a range of established businesses or entrepreneurial ventures and to provide the knowledge and skills to equip students to practice in business.

The MA in Strategic Marketing at the International Telematic University UNINETTUNO will develop students’ intellectual skills at Masters level and provide them with:  

  • a deep intellectual appreciation of the theoretical foundations of marketing with an applied emphasis and a focus on contemporary issues
  • the ability to apply relevant bodies of  marketing knowledge to specific business problems taking account of the interdependency between marketing and other  functions of businesses and organisations
  • a learning environment which encourages the development of systematic and independent thought and learning and to become a reflective practitioner capable of analysis and challenging concept and theory.
  • a comprehensive knowledge and appreciation of significant contemporary issues in marketing research
  • the confidence to apply the knowledge gained on the programme to a variety of case scenarios and real world marketing problems
  • an in-depth knowledge of marketing research methods and advanced research training to equip them with the skills necessary to identify and execute an independent research study

Programme Structure

Courses included:

  • Marketing Communications
  • Advertising and Promotion Management
  • Consumer Behaviour and Research
  • Cross-Cultural Management
  • Customer Relationship Management
  • Digital Marketing Communications
  • Global Marketing Management
  • Internet Marketing Management
  • Luxury Brand Management
  • Marketing Communications
  • Project Management and Leadership
  • Public Relations Management
  • Research Method and Dissertation
  • Social Media Communications
  • Strategic Marketing Management

Key information

Start dates & application deadlines


Partially taught in English, Partially taught in Italian



Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Bachelors degree 2.2  or mimum 2 years managerial work experience in an English-speaking environment / company

Tuition Fee

  • International

    2200 EUR/year
    Tuition Fee
    Based on the original amount of 2200 EUR per year and a duration of  .
  • EU/EEA

    2200 EUR/year
    Tuition Fee
    Based on the original amount of 2200 EUR per year and a duration of  .


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Strategic Marketing
International Telematic University UNINETTUNO