Studyportals placeholder

Strategic Marketing, M.A.

  • Anytime
    Application Deadline
  • 24 months
All the pathways are grounded in appropriate theoretical underpinning and in-depth understanding of all marketing functions providing an insight into both strategic marketing management and management practices. The programme places emphasis on creating and retaining customer value as well as a sustainable competitive advantage in an organisation.


The programme is structured to provide professional marketers with the most up-to-date skills, helping them to stay at the cutting edge of a constantly changing field. Marketing is a continually evolving discipline and the programme brings together industry experienced lecturers and the latest real-world case studies to ensure the students’ skill sets remain relevant and focussed on the modern demands of marketing.With emphasis on marketing practices and the key problems faced by marketing managers, the core programme structure provides a comprehensive examination of integrated marketing communications, marketing management and consumer behaviour. The programme also  concentrates on three electives plus the dissertation/project for each of the pathways.

Programme Structure

Courses included:
  • Marketing Communications
  • Advertising and Promotion Management
  • Consumer Behaviour and Research
  • Cross-Cultural Management
  • Customer Relationship Management
  • Digital Marketing Communications
  • Global Marketing Management
  • Internet Marketing Management
  • Luxury Brand Management
  • Marketing Communications
  • Project Management and Leadership
  • Public Relations Management
  • Research Method and Dissertation
  • Social Media Communications
  • Strategic Marketing Management

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Proof of English
  • IELTS 5.5; or
  • University or High School Education in English; or
  • Internal Test or skype interview for professional using English as main language

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    7500 EUR/year
    Tuition Fee
    Based on the original amount of 7500 EUR per year and a duration of 24 months.
  • EU/EEA

    7500 EUR/year
    Tuition Fee
    Based on the original amount of 7500 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Apply with Studyportals

Did you know that you can directly apply to available Masters from our selected Application Partners? Read more, or check the complete list of programmes to apply for right now.

Select a Master's and apply