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Strategic Marketing, M.A.

  • Anytime
    Application Deadline
  • 24 months
The Strategic Marketing programme at the International Telematic University UNINETTUNO places emphasis on creating and retaining customer value as well as a sustainable competitive advantage in an organisation.



The aim of the programme is to produce MA graduates who can either pursue doctorates in marketing or proceed directly to fast-track marketing opportunities in a range of established businesses or entrepreneurial ventures and to provide the knowledge and skills to equip students to practice in business.

The MA in Strategic Marketing at the International Telematic University UNINETTUNO will develop students’ intellectual skills at Masters level and provide them with:  

  • a deep intellectual appreciation of the theoretical foundations of marketing with an applied emphasis and a focus on contemporary issues
  • the ability to apply relevant bodies of  marketing knowledge to specific business problems taking account of the interdependency between marketing and other  functions of businesses and organisations
  • a learning environment which encourages the development of systematic and independent thought and learning and to become a reflective practitioner capable of analysis and challenging concept and theory.
  • a comprehensive knowledge and appreciation of significant contemporary issues in marketing research
  • the confidence to apply the knowledge gained on the programme to a variety of case scenarios and real world marketing problems
  • an in-depth knowledge of marketing research methods and advanced research training to equip them with the skills necessary to identify and execute an independent research study

Programme Structure

Courses included:

  • Marketing Communications
  • Advertising and Promotion Management
  • Consumer Behaviour and Research
  • Cross-Cultural Management
  • Customer Relationship Management
  • Digital Marketing Communications
  • Global Marketing Management
  • Internet Marketing Management
  • Luxury Brand Management
  • Marketing Communications
  • Project Management and Leadership
  • Public Relations Management
  • Research Method and Dissertation
  • Social Media Communications
  • Strategic Marketing Management

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

General Requirements

In order to complete your matriculation, you will have to submit to UNINETTUNO:

  • The duly-signed matriculation application;
  • The duly-signed Contract with the Student;
  • Copy of identity document;
  • Copy of fiscal code card or health insurance card;

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    2000 EUR/year
    Tuition Fee
    Based on the original amount of 2000 EUR per year and a duration of 24 months.
  • EU/EEA

    2000 EUR/year
    Tuition Fee
    Based on the original amount of 2000 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


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