Fashion Business - IED Florence

Overview

Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. 

The Master course in  Fashion Business - IED Florence Master at Istituto Europeo Di Design (IED) covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision.

 It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.

Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.

In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.

Career opportunities 

At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.