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International Marketing (Economics and Business Administration), M.Sc.

  • Application Deadline
  • 24 months
University rank #324 (QS) ,
International Marketing (Economics and Business Administration) at Aalborg University is a two-year full-time international MSc specialization programme for degree students and guest/exchange students. The programme leads to a master's degree in Economics and Business Administration with specialization in International Marketing.


As a specialist provider of global business studies, the International Business Centre at Aalborg University teaches this highly competitive master’s programme in International Marketing (Economics and Business Administration) offered by the Department of Business and Management, uniquely encompassing classic international business economic theories with new media and marketing trends in a practical context.

Job and career

The International Marketing programme offers individual students an opportunity to have clear-cut profiles upon graduation. This is done through encouraging students to base their study activities, (especially the semester projects) on issues of their preference.

Having a clear-cut profile strengthens students’ ability to convince future employers about their skills and competencies. Many of our students have worked towards one of the following profiles:

  • International Market Analysis
  • Digitalization and Global Sourcing
  • Global Advertising and Communica-tion
  • International Supply Chain Manage-ment
  • International Relationship Marketing
  • International Business-to-Business Marketing
  • International Consumer Behaviour

As an international business graduate you can pursue careers in:

  • National or international organizations (multi-national companies)
  • The private sector (large companies, banks and financial institutions or consultancies)
  • National or international research institutions and universities (e.g. a PhD programme)

Programme Structure

Courses include:
  • Business Research Methods & Theory of Science
  • Semester project on the theme: International Marketing in a Theoretical-Methodological Perspective
  • Customer Behaviour and Marketing Decisions in an International Perspective
  • Marketing Research - Quantitative Methods
  • Semester project on the theme: International Marketing in an Analytical and Strategic Perspective
  • Traineeship in a foreign company/organization or studies abroad
  • Master's Thesis

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Credits
    120 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

A bachelor's degree in general Economics and Business Administration (three years) equivalent to a Danish Economics and Business Administration Bachelor, or the equivalent is required. 

Guest/exchange students are expected to have a minimum of three years of study within the field of general business administration and, depending on which semester they apply for, some theoretical knowledge and/or relevant practical experience in international business.

Tuition Fee

  • International

    6418 EUR/year
    Tuition Fee
    Based on the original amount of 6418 EUR per year and a duration of 24 months.
  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

47,900 DKK

Living costs for Aalborg

  • 5936 - 8300 DKK/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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