This International Marketing programme from Edinburgh Napier University will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.
The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.
The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.
You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
This course will give you excellent career prospects in marketing including at management level.
The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.
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- Case Studies in International Tourism
- Digital Analytics Strategy
- Digital Marketing Strategy
- Global Marketing
- Intercultural Business Communication
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- You can apply all year round
DisciplinesInternational Relations Marketing Digital Marketing View 550 other Masters in International Relations in United Kingdom
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The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
- We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
- We welcome applications from students studying a wide range of international qualifications.
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International16075 GBP/yearTuition FeeBased on the tuition of 16075 GBP for the full programme during 12 months.
National8040 GBP/yearTuition FeeBased on the tuition of 8040 GBP for the full programme during 12 months.
- Scotland, England, Wales, Northern Ireland, and Republic of Ireland: £8,040
- Overseas and EU: £16,075
Living costs for Edinburgh
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.