12 months
Duration
16075 GBP/year
8040 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Broaden your horizon and get ready for an exciting international marketing career with this International Marketing programme from Edinburgh Napier University.

Visit the official programme website for more information

Overview

This International Marketing programme from Edinburgh Napier University  will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.

The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.

Programme Structure

Courses include:

  • Case Studies in International Tourism
  • Digital Analytics Strategy
  • Digital Marketing Strategy
  • Dissertation
  • Global Marketing
  • Intercultural Business Communication

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • You can apply all year round

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.

  • We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
  • We welcome applications from students studying a wide range of international qualifications.

Tuition Fee

To alway see correct tuition fees
  • International

    16075 GBP/year
    Tuition Fee
    Based on the tuition of 16075 GBP for the full programme during 12 months.
  • National

    8040 GBP/year
    Tuition Fee
    Based on the tuition of 8040 GBP for the full programme during 12 months.
  • Scotland, England, Wales, Northern Ireland, and Republic of Ireland: £8,040
  • Overseas and EU: £16,075

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing
-
Edinburgh Napier University

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