International Marketing, M.Sc.

International Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 16 months


Our approach to marketing is creative, socially driven, and focused on preparing you for a successful career.

Our diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across all sectors. You'll be challenged and inspired with a varied and pragmatic programme - including industry-led workshops and masterclasses, as well as business projects and presentations designed to simulate real-life challenges and develop your practical skills.

You'll gain new insight into consumer behaviour, marketing planning, branding and how technology can help you create meaningful change. Your programme is accredited by the Chartered Institute of Marketing (CIM) - the leading professional body for marketers worldwide, whose qualifications are highly sought after by employers. And you'll join GCU's thriving and diverse community, with a shared commitment to global engagement and social responsibility that will help you make a positive impact no matter where you go next.

Your career

Our CIM-accredited MSc in International Marketing International Marketing ensures you'll be equipped for a successful marketing career across the public, private or third sectors in the UK or internationally. Join us to launch a fast-paced career - and make a real and immediate impact.

The International Marketing programme is offered at Glasgow Caledonian University.

Programme Structure

Courses included:Contemporary Social Marketing Personal and Professional DevelopmentContemporary Issues for Business and Society Consumer-Led MarketingStrategic Decisions in the International MarketplaceBrand Value: Inception to Delivery Research Methods Dissertation

Detailed Programme Facts

  • More details: For new international students, particular care is taken around our induction events which begin on 22 January and 14 September.
  • Programme intensity Full-time
    • Full-time duration 16 months
    • Duration description

      September intake: 1 Year

  • Languages
    • English
  • Delivery mode
    On Campus

Apply for this programme directly via Studyportals!

Keep all your transcripts and documents in one place, get professional guidance from one of our educational counsellors and more! Your application process has never been easier.

We've partnered with the Glasgow Caledonian University to smooth out the admission process for your master of International Relations.

What does your application process look like?

  • Create your account The first step is to talk with Betty, our virtual application assistant. Together you will create an application account. There, you can upload all the required documents, that are needed for your admission process.

  • Chat with our in-house counsellor To make sure you have the highest chances of getting into your chosen study programme, you can review your application with our education counsellor.

  • Send in the application You're almost there! Are you sure that you want to go for a International Relations master at the Glasgow Caledonian University? Then, you've only got one more thing to do: Apply. We will take care of the rest!

Why apply through StudyPortals?

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Create your profile as the first step to start your application process .

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

UK Honours degree 2:2 or equivalentAcademic IELTS score of 6.0 (or equivalent) with no element below 5.5.

StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Masters

Tuition Fee

  • International Applies to you

    9450 GBP/year
    Tuition Fee
    Based on the original amount of 12600 GBP for the full programme and a duration of 16 months.
  • EU/EEA Applies to you

    4125 GBP/year
    Tuition Fee
    Based on the original amount of 5500 GBP for the full programme and a duration of 16 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
RUK: £5500EU: £5500

Living costs for Glasgow

  • 620 - 1020 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

Request free information from Glasgow Caledonian University directly

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Read more about how to apply

Visit our application page and find out more about how to apply for a master's degree with Studyportals.


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  • Apply When you feel confident about your programme choice, you can apply directly via Studyportals.

  • Create account You have a full overview of the current status of your applications.

  • Fill in profile data You will be assigned to a personal counsellor once to provide all personal data.

  • The best solution Together with your personal counselllor, you create a shortlist with high potential studies you can apply for.

  • Start applying It is time to provide the universities with info. Let’s fill in those application forms!

  • Admitted We will apply on your behalf. Now fingers crossed to see if you are going to be accepted.