Study cover for Strategic Communications
M.A. On Campus Online

Strategic Communications

National University

12 months
Duration
15912 USD/year
15912 USD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The objective of the MA in Strategic Communications program at the National University is to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts.

Visit the official programme website for more information

Overview

The MA in Strategic Communications program at the National University  fosters strategic thinking, logical analysis, and solution generation. Upon completion of the degree, graduates will have the skills to develop and implement communications initiatives using both traditional and emerging channels such as social networks, blogs, podcasts, and mobile media.

Graduates will acquire an array of intellectual, managerial, and communication skills and competencies, including: an understanding of communications opportunities; the ability to carry out analyses of organizational communications needs; the knowledge to conduct audience analysis, as well as formative and evaluative research; the training to develop, implement, and evaluate appropriate strategies and tactics to reach multiple publics; and professional-level writing and presentation skills.

At the completion of the Master of Arts in Strategic Communications, graduates will emerge with a deep understanding of the theories of communication and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate strategic communications programs and campaigns.

This degree requires that students be able to write in English at an advanced level. If writing skills need improvement, the student may be required to enroll in a writing course before continuing in the program. Applicants for whom English is a second language are encouraged to take the Accuplacer English as a Second Language Placement Test.

Program Learning Outcomes

  • Produce multi-public, multi-channel communication campaign planning documents.
  • Manage communication campaigns by producing budgets, task lists, and schedules.
  • Apply formative research to develop communication campaigns and messages.
  • Create persuasive campaigns that meet professional ethical standards.
  • Evaluate communication campaigns by conducting summative research.
  • Deliver professional communication presentations online.
  • Demonstrate leadership and collaborative skills by participating in group tasks and presentations as leader and team member.

Programme Structure

Courses include:

  • Emerging Interactive Media
  • Integrated Marketing Communications
  • Research Methods
  • Crisis Communications
  • Campaign & Program Management
  • Campaign & Program Evaluation
  • Persuasion
  • Legal and Ethical Issues

Key information

Duration

  • Part-time
    • 12 months

Start dates & application deadlines

More details

Online intakes: Mar / Oct

Credits

45 alternative credits

Delivered

On Campus, Online

Academic requirements

GPA admission requirements GPA
2.5

Other requirements

General requirements

  • Applicants must hold a bachelor’s degree or higher from a regionally accredited college or university where an overall grade point average of 2.5 or better was achieved, or where a grade point average of 2.75 or higher was achieved in the last 90 quarter units.
    • Students with a grade point average of 2.0 to 2.49 may be admitted to the University if they have a satisfactory score on one of the following tests: GMAT, GRE, Miller Analogies Test, or an approved, standardized program-specific exam. These tests are NOT required for those with a GPA over 2.5.
    • Students with an undergraduate grade point average of 2.0 to 2.49 may be accepted to National University on a probationary status (instead of taking the above tests).
    • Preliminary documentation of prior education must be presented at required interview with an admissions advisor. Unofficial transcripts are acceptable.
    • Proof of Financial Support: $33,500

Tuition Fee

To alway see correct tuition fees
  • International

    15912 USD/year
    Tuition Fee
    Based on the tuition of 15912 USD per year during 12 months.
  • National

    15912 USD/year
    Tuition Fee
    Based on the tuition of 15912 USD per year during 12 months.
  • Tuition per course - $1,989

Living costs for San Diego

1400 - 2455 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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