Marketing and Brand Management

Overview

We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

• managerial and cultural perspectives on marketing
• branding and consumer behaviour, including cultural considerations
• strategic brand communication
• corporate marketing strategy

Your future

This Marketing and Brand Management  course offered by the University of Essex provides an excellent foundation to build your career in marketing by developing your skills in creativity, innovation and ethical awareness.

Many of our graduates go on to manage marketing activities in organisations of all sizes. 90% of University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Recent graduate destinations include high profile organisations and SMEs such as:

• KPMG
• HP
• Groupon
• Wefarm, the world’s largest platform for small-scale farmers
• fast-growing digital agency, Footprint Digital
• award-winning marketing agency, Coast Digital

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM).