12 months
Duration
20350 GBP/year
13030 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

On the Marketing and Brand Management course offered by the University of Essex you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context.

Visit the official programme website for more information

Overview

We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing
  • branding and consumer behaviour, including cultural considerations
  • strategic brand communication
  • corporate marketing strategy

Your future

This Marketing and Brand Management  course offered by the University of Essex provides an excellent foundation to build your career in marketing by developing your skills in creativity, innovation and ethical awareness.

Many of our graduates go on to manage marketing activities in organisations of all sizes. 90% of University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Recent graduate destinations include high profile organisations and SMEs such as:

  • KPMG
  • HP
  • Groupon
  • Wefarm, the world’s largest platform for small-scale farmers
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM).

Programme Structure

Courses included:

  • Management and Organisational Behaviour
  • Research Methods in Management and Marketing
  • Strategic Brand Communication
  • Consumer Behaviour
  • Perspectives on Marketing
  • Critical Marketing

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

We recommend that you apply as soon as you are able to.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A 2:2 degree, or international equivalent, in any discipline.
  • Your Degree must contain at least two marketing modules in the final 2 years of study

Tuition Fee

To alway see correct tuition fees
  • International

    20350 GBP/year
    Tuition Fee
    Based on the tuition of 20350 GBP per year during 12 months.
  • National

    13030 GBP/year
    Tuition Fee
    Based on the tuition of 13030 GBP per year during 12 months.

Living costs for Colchester

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Brand Management
-
University of Essex

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