Studyportals
M.Sc. On Campus

Marketing

University of Groningen

12 months
Duration
15900 EUR/year
2168 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In this Marketing programme at University of Groningen, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. 

Overview

We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).

Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Job prospects

After completing this Marketing programme from University of Groningen, you will be well suited for a career in marketing.

  • Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.
  • Marketing Analytics and Data Science (MADS) graduates might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert, Data Scientist, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Accreditation

EQUIS and AACSB accredited

Programme Structure

Courses include:

  • Consumer Psychology 
  • Customer Models 
  • Data Science and Marketing Analytics 
  • Marketing Engineering 
  • Marketing Research Methods 
  • Market Models 
  • Strategic Marketing for MSc Marketing 
  • Consumer Psychology 

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. 
  • Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide. 
  • IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).
  • To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

Tuition Fee

To alway see correct tuition fees
  • International

    15900 EUR/year
    Tuition Fee
    Based on the tuition of 15900 EUR per year during 12 months.
  • EU/EEA

    2168 EUR/year
    Tuition Fee
    Based on the tuition of 2168 EUR per year during 12 months.

Living costs for Groningen

750 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing
-
University of Groningen

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