• Application Deadline
  • 12 months
    Duration

About

The Advertising and Public Relations programme offered at Richmond, the American International University in London is taught by experienced practitioners and emphasises professional skills and practical training, preparing students to kick-start exciting and creative careers by taking up internships or immediate work opportunities after completing their degree.

The MA exploits London’s role as a global communications centre, at the forefront of digital innovation, and an unparalleled hub for media, entertainment, celebrity, fashion, sports and where the world’s top advertising and PR professionals work on the world’s most famous brands. Not only can you study in Kensington, a highly desirable location in the heart of London, but many of our students choose to live in our accommodation there.

You’ll have a distinct advantage, being able to study one programme and gain two degrees, from the US and the UK, paving the way for careers on both sides of the Atlantic and internationally. This Master’s programme in Advertising and Public Relations blends practical skills and theoretical knowledge to fast forward your career progression within these industries.

From the word ‘go’, the emphasis is on the practical as you’ll develop and present your creative project. You’ll be able to live and breathe advertising and PR with an optional accredited internship and mandatory research project at the end of the programme, developing your critical thinking skills and gaining invaluable working experience.

The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and how they affect consumers and social media audiences worldwide.

Guest speakers, who are leading figures in the advertising and PR world, are invited to share their knowledge and experience with our MA students, ensuring you’ll be aware of emerging industry trends. You could have the opportunity to do some inspiring site visits to some of London’s top communications agencies.

Career Support

The university offer career support and advice through the Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Accreditation

This programme is accredited by Middle States Commission of Higher Education (US).

Programme Structure

Courses include:
  • Advertising Practice
  • Public Relations Practice
  • Advertising, Public Relations and Journalism in Context
  • Advertising and Public Relations in the Global Marketing Communications Mix
  • Professional Digital Media Skills
  • Political Communication
  • Fashion and Luxury Brands and the Media
  • Celebrities, Marketing and the Media
  • Entrepreneurship & Innovation Management
  • International Relations and the Media
  • Project Management
  • Corporate Governance
  • Leadership and Strategic Change
  • Marketing in a Digital World
  • International Art Market

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    • Duration description
      12 or 18 months
    Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    87

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    Studyportals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

Tuition Fee

  • International

    12000 GBP/year
    Tuition Fee
    Based on the original amount of 12000 GBP per year and a duration of 12 months.
  • EU/EEA

    7000 GBP/year
    Tuition Fee
    Based on the original amount of 7000 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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