Overview

Marketing in a complex and changing world

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the MSc Marketing and Brand Management programme from KEDGE Business School at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

Career Opportunities

Brand manager / Customer experience manager / Product manager / Research officer / Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager

Programme Structure

Courses include:

Culture consumption and marketing

Business analytics

Brand management

Digital marketing

Sustainable marketing

BtoB marketing

Experiential branding & consumption

Product manager

Marketing of services

Communication 360

Key account management

Marketing decision making

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2025-09-20 00:00:00
- Apply before 2025-04-14 00:00:00

More details

There are multiple admission rounds. It is recommended to submit your application as early as possible during the selection period.

Language

English

IELTS

6

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PTE Academic

46

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TOEFL^® IBT

79

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Credits

60 ECTS

Delivered

On Campus

Disciplines

Marketing View 56 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Free IELTS Mock Tests!

PTE Academic

46

Schedule a PTE test!

TOEFL^® IBT

79

Schedule TOEFL®

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at KEDGE Business School and/or in France, please visit Student Insurance Portal.

Other requirements

General requirements

Eligibility:

Short Track: If you hold a 4-year Bachelor’s degree (Bac+4 - equivalent to 240 ECTS credits), you can apply for the short track MSc.

Long Track: If you hold a 3-year Bachelor’s degree (Bac+3 – equivalent to 180 ECTS credits), you can apply for the long track MSc.

Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.

Documents:

Your updated Curriculum Vitae (CV).
Your Passport or other form of official photo identification.
Your highest degree/diploma certificate obtained to date.
Your most recent course transcripts (especially for scholarships).
English proficiency exam results
A school certificate — an official letter/document stating that you are an enrolled student with your institution. Ideally, this document specifies your anticipated programme completion date.

120 euros of application fee to pay online to send your application

GMAT / GRE score will be to the candidate’s advantage.

Tuition Fee

To always see correct tuition fees

International

17400 EUR/year

Tuition Fee

Based on the tuition of 17400 EUR per year during 12 months.
EU/EEA

17400 EUR/year

Tuition Fee

Based on the tuition of 17400 EUR per year during 12 months.

Long track: Pathway Course (9,500€) and Master of Science (MSc) (17,400€)

Living costs for Marseille

719 - 1033 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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