Marketing in a complex and changing world
Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the MSc Marketing and Brand Management programme from KEDGE Business School at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.
Brand manager / Customer experience manager / Product manager / Research officer / Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager
Get more detailsVisit official programme website
- Culture consumption and marketing
- Business analytics
- Brand management
- Digital marketing
- Sustainable marketing
- BtoB marketing
- Experiential branding & consumption
- Product manager
- Marketing of services
- Communication 360
- Key account management
- Marketing decision making
- 18 months
Start dates & application deadlines
- Apply before
The selection period will be close as soon as the programm will get his quota of new students for the school year.
DisciplinesEntrepreneurship Digital Communication Digital Marketing View 24 other Masters in Entrepreneurship in France
We are not aware of any academic requirements for this programme.
- Copy of your passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- 120 euros of application fee to pay online to send your application.
- Other degree
- Recommandation/Cover letter
- University/school certificate
- GMAT / GRE score will be to the candidate’s advantage
International10666 EUR/yearTuition FeeBased on the original amount of 16000 EUR for the full programme and a duration of 18 months.
EU/EEA10666 EUR/yearTuition FeeBased on the original amount of 16000 EUR for the full programme and a duration of 18 months.
Long Track: 5 academic semesters
- Preparatory Year : €8,500
- MSc : €16,000
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.