Studyportals Study cover for Marketing and Brand Management

Marketing and Brand Management

M.Sc.
18 months
Duration
10666 EUR/year
10666 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

KEDGE Business School designed the MSc Marketing and Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.

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Overview

Marketing in a complex and changing world

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.

Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the MSc Marketing and Brand Management programme from KEDGE Business School at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.

Career Opportunities

Brand manager / Customer experience manager / Product manager / Research officer /  Category manager / Trade marketing manager / Project Manager / Key account manager / Business engineer / Head of development / Sales, Agency, Regional manager / Sales manager / Strategic customer manager / Sales area manager / Regional director / Sales Director / Global account manager / Business marketing manager / Business developer / Sector leader / Event project manager

Programme Structure

Courses include:

  • Culture consumption and marketing
  • Business analytics
  • Brand management
  • Digital marketing
  • Sustainable marketing
  • BtoB marketing
  • Experiential branding & consumption
  • Product manager
  • Marketing of services
  • Communication 360
  • Key account management
  • Marketing decision making

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

The selection period will be close as soon as the programm will get his quota of new students for the school year.

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
85 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • 120 euros of application fee to pay online to send your application. 

Not Mandatory

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage

Tuition Fee

  • International

    10666 EUR/year
    Tuition Fee
    Based on the original amount of 16000 EUR for the full programme and a duration of 18 months.
  • EU/EEA

    10666 EUR/year
    Tuition Fee
    Based on the original amount of 16000 EUR for the full programme and a duration of 18 months.

Long Track: 5 academic semesters

  • Preparatory Year : €8,500
  • MSc : €16,000

Funding

Early bird scholarship for all international applicants who confirm their enrollment before February, 29.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Brand Management M.Sc.
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KEDGE Business School

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