M.Sc. On Campus

Marketing and Business Analysis

The University of Edinburgh

12 months
25100 GBP/year
17200 GBP/year
Tuition fee
Apply date
Start date


The MSc in Marketing and Business Analysis at The University of Edinburgh will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.


On the MSc in Marketing and Business Analysis at The University of Edinburgh you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

Learning outcomes

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

  • Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
  • Critically evaluate analytical tools and frameworks used in marketing and business analysis.
  • Discuss the challenges facing marketing decision-makers in modern organisations.
  • Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
  • Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.

Programme Structure

  • Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. 
  • Assessment methods include examinations, assignments, presentations or continuous assessment. 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • There are five application rounds.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.

  • An undergraduate degree in a business or management related subject with quantitative elements is normally required. Suitable quantitative elements include statistics, operational research, management science, economics and econometrics.
  • Candidates with degrees in a numerate or quantitative subject, such as statistics, mathematics, informatics, economics, computer science or engineering, will also be considered.
  • Candidates with relevant business experience will be considered on an individual basis.

Tuition Fee

To alway see correct tuition fees
  • International

    25100 GBP/year
    Tuition Fee
    Based on the tuition of 25100 GBP for the full programme during 12 months.
  • National

    17200 GBP/year
    Tuition Fee
    Based on the tuition of 17200 GBP for the full programme during 12 months.

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Business Analysis
The University of Edinburgh


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