Overview

The Strategic Marketing Practice programme from University of Birmingham is designed to equip graduates with a background in marketing, either academic or professional, with the skills that the marketing industry demands.

Guided by the same academics who teach on campus, you will learn core strategic marketing theory and practice, along with the latest innovations in data, technology, and innovation within a framework of responsible practice and sustainability.

Career opportunities

Employability is at the heart of this programme. The MSc Strategic Marketing Practice is designed for graduates with a background in marketing, either academic or professional who are looking for the tools to advance in their career.

Career roles:

Marketing executive or CMO;

Marketing strategy consultant or analyst;

Purpose planner;

Loyalty engineer;

Interbrand marketer;

Mood and empathy manager;

Advertising agency executive;

Entrepreneur;

Customer success specialist.

Programme Structure

Courses include:

Applying Technology in Marketing

Consumer Psychology

Global Marketing

Mastering Digital Marketing

Responsible Marketing

Strategic Marketing

Key information

Duration

Part-time
- 30 months

Start dates & application deadlines

Starting 2025-06-01 00:00:00

Application deadline not specified.
Starting 2025-10-01 00:00:00

Application deadline not specified.
Starting 2026-03-01 00:00:00

Application deadline not specified.

Language

English

PTE Academic

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TOEFL^® IBT

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Credits

180 alternative credits

Delivered

Online

Campus Location

Birmingham, United Kingdom

Disciplines

Marketing View 59 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

PTE Academic

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TOEFL^® IBT

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Other requirements

General requirements

To meet the entry requirements, applicants must have (or, if still completing their undergraduate studies expecting to achieve) a minimum of an Upper Second Class Honours (2:1) UK undergraduate degree, a postgraduate diploma from a UK university, or a recognised equivalent international qualification.

Tuition Fee

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International

6516 GBP/year

Tuition Fee

Based on the tuition of 16290 GBP for the full programme during 30 months.
National

6516 GBP/year

Tuition Fee

Based on the tuition of 16290 GBP for the full programme during 30 months.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing Practice (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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