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Strategic Marketing and Consulting

University of Birmingham

M.Sc.
12 months
Duration
22500 GBP/year
11970 GBP/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The Strategic Marketing and Consulting programme offered by the University of Birmingham is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing. 

Overview

The Strategic Marketing and Consulting programme offered by the University of Birmingham offers you the unique opportunity to access consultancy projects to enhance your learning, strengthening your existing critical thinking, research, communications and personal skills and equipping you for your highly rewarding marketing or consulting career.

Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing.

Careers

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Programme Structure

Courses include:

  • Business Strategy Simulation
    • Consultancy Skills and Practice
    • Contemporary Issues in Strategic Marketing
    • Marketing Analytics
    • Problem Solving & Strategic Marketing as Practice
    • Research Dissertation
    • Strategic Management

    Key information

    Duration

    • Full-time
      • 12 months

    Start dates & application deadlines

    Language

    English

    Credits

    180 alternative credits

    Delivered

    On Campus

    Academic requirements

    GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
    Upper Second Class
    Lower Second Class (recommended)

    English requirements

    TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
    95
    IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
    7

    Other requirements

    General requirements

    • A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing, or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
    • This course is also offered in a 24-month format. Applicants with a 2.2 bachelor’s honours degree or overseas equivalent may be eligible for the 24-month version of this course. 

    Tuition Fee

    • International

      22500 GBP/year
      Tuition Fee
      Based on the original amount of 22500 GBP for the full programme and a duration of 12 months.
    • EU/EEA

      11970 GBP/year
      Tuition Fee
      Based on the original amount of 11970 GBP for the full programme and a duration of 12 months.

    Funding

    • International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government
    • If you're an English-resident, or EU student, you may be eligible for a loan to study a taught or research Masters in any subject. The government-backed student loan will provide up to £10,280

    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Fresh content

    Updated in the last year

    Check the official programme website for potential updates.

    Our partners

    Strategic Marketing and Consulting
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    University of Birmingham

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