12 months
Duration
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

This International Marketing Management degree at University of Leeds offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment. 

Visit the official programme website for more information

Overview

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The International Marketing Management degree at University of Leeds has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios. 

The academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Career:

This International Marketing Management degree at University of Leeds will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas of marketing including global marketing, export marketing, marketing research, marketing communications including advertising and public relations, marketing consultancy, services marketing, social media marketing, digital and interactive marketing, or supply chain management.

Accreditation

  • Accredited by the Chartered Institute of Marketing - Graduate Gateway
  • Accredited by the Institute of Export

Programme Structure

Courses included

  • Consumer Behaviour Across Cultures
  • Marketing Research
  • Marketing Communications
  • Global Marketing
  • Marketing Strategy
  • International Services Marketing
  • Global Distribution and Supply Chains 
  • Professional Skills and Employability

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

 

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A bachelor degree with a 2:1 (hons) in any subject.

  • This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. 

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing Management
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University of Leeds

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