12 months
Duration
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Corporate Communications, Marketing and Public Relations at Leeds University Business School explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You will focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Visit the official programme website for more information

Overview

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You will focus on stakeholder management, global strategic marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Career: 

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Our recent graduates have started careers as consultants, account executives and communications advisors for a range of organisations in the UK and overseas.

Programme Structure

Courses included

  • Global Strategic Marketing
  • Corporate Communications and Reputation Management
  • Corporate Communications Strategy
  • Brand Management and Corporate Identity
  • Social Media Marketing
  • Public Relations in Practice
  • Marketing Research
  • Marketing Communications
  • The GLobal Marketing and Communications Professional

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A bachelor degree with a 2:1 (hons) in any subject.
  • This course is primarily aimed at students with a general or non-business background; however we do not restrict entry for those who have previously studied marketing. 

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Leeds University Business School is offering more than 50 half fee Excellence Scholarships to UK and international students starting one of their Masters courses in 2022. These scholarships will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Corporate Communications, Marketing and Public Relations
-
University of Leeds

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