Studyportals

Marketing - Franchising, Retail & Service Chains

IGR – IAE Rennes

Master
12 months
Duration
6990 EUR/year
6990 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The Master 2 Marketing - Franchising, Retail & Service Chains at the IGR – IAE Rennes is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines and countries). 

Overview

The Marketing - Franchising, Retail & Service Chains programme from the IGR – IAE Rennes aims to prepare students to enter companies in franchising, retail and service chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…) and experience a rapid career evolution.

Career Opportunities

This Master's degree, with all the courses taught in English, makes it possible to study in a multicultural environment through interactions and group work involving foreign students on the one hand, and to focus on the international dimension of the development of franchising, retail & service chains on the other hand. 

The Master 2 Franchising, Retail & Service Chains offers various career opportunities, in different types of chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…), in France and abroad, and more specifically in the following areas:

  • chain management (on-field consulting, franchisee training, sales event management…)
  • chain development (franchisee recruitment, store location, real estate prospection, franchise concept promotion…)
  • chain marketing (brand marketing, merchandising, external and internal communication, community management…)
  • chain engineering (consulting specialized in franchising, franchising project management…)
  • chain entrepreneurship (franchisee, independent associated retailer, partner, franchisor…)
  • international franchising (global expansion manager, international retail director, master franchisee…)

Programme Structure

Modules included:

  • Organizational forms and chains
  • Management and chains
  • Development and chains
  • Marketing and chains
  • Engineering and chains
  • Internationalization and chains
  • Control and performance and chains

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Students should hold a 4-year Bachelor’s, or a Master 1 or Master 2 (Marketing, Management, Economics, Law or other) or a 4 or 5-year business school diploma
  • Students meeting the selection criteria (previous studies and results, working experience, internships, motivation and candidate’s professional project in the franchise and chain sectors), and demonstrating adequate English proficiency will be pre-selected to attend an interview, after which a final decision will be notified.

Tuition Fee

  • International

    6990 EUR/year
    Tuition Fee
    Based on the original amount of 6990 EUR per year and a duration of 12 months.
  • EU/EEA

    6990 EUR/year
    Tuition Fee
    Based on the original amount of 6990 EUR per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Marketing - Franchising, Retail & Service Chains
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IGR – IAE Rennes

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