Marketing - Franchising, Retail & Service Chains

IGR – IAE Rennes

12 months
6500 EUR/year
6500 EUR/year
Tuition fee
Apply date
Start date


The Marketing - Franchising, Retail & Service Chains program at IGR – IAE Rennes, whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines and countries). 

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The Marketing - Franchising, Retail & Service Chains program at IGR – IAE Rennes aims to prepare students to enter and develop in franchising, retail and service chains (franchising, cooperatives and associated businesses, brand licensing, partnership, branch offices…).

Franchising, retail and service chains are particularly dynamic in retailing (ready-to-wear, cosmetics, specialized food, etc.), services (hairdressing, homecare services, business services, etc.) and the social sector, whether in France or abroad.

Assets of the Master in Franchising, Retail & Service Chains

  • Diversity of job opportunities: Chain Management, Chain Development, Chain Marketing, Chain Engineering,Chain Entrepreneurship, International Franchising, Business unit Management
  • Wide range of industries: retailing, services, social sector franchising...
  • Multiple kinds of chains: franchising, independant associated retailing, partnership
  • International opportunities: Europe, developed countries, developing countries... 
  • Benefits of the Center in Franchising, Retail & Service Chains: relationships with the corporate partners, talks/seminars of French and foreign experts, participation to the student competition
  • Focus on professionalization: studies of concrete cases, testimonials/talks of professionals, visits of companies
  • Very good professional integration: in average, more than 90% of alumni are employed in less than two months after graduating
  • Multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance
  • Complementarity of professors: faculty members and professionals, all experts in franchising, retail and service chains, representatives of the federations (FFF and FCA)
  • International perspectives: multicultural learning environment, joint classes with the French students of the other group of the Master, talks/seminars of researchers of the International Society of Franchising
  • Learning through research to develop reasoning and critical thinking: participation to workshops, preparation of a Master dissertation

Programme Structure

Modules included:

  • Organizational forms and chains
  • Management and chains
  • Development and chains
  • Marketing and chains
  • Engineering and chains
  • Internationalization and chains
  • Control and performance and chains
  • Law and chains
  • Innovation and new trends in franchising, retail and service chains
  • Master dissertation
  • Internship and professionnal integration

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


IELTS or TOEFL needed


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
2 (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • certified copy of the Bachelor's degree and accompagnying certifed transcripts;
  • Evidence of English language proficiency.
  • One passport sized photos (format 4cm x 4cm);
  • Photocopy of passport or "carte de séjour" if applicable;
  • Certified translation in French or in English of birth certificate;
  • Detailed curriculum vitae;
  • Motivation letter written in English explaining the reasons why you are applying to the program.

Tuition Fee

  • International

    6500 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per year and a duration of 12 months.
  • EU/EEA

    6500 EUR/year
    Tuition Fee
    Based on the original amount of 6500 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing - Franchising, Retail & Service Chains Master
IGR – IAE Rennes


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