Graduate Certificate in Marketing

University of Newcastle

Overview

The Graduate Certificate in Marketing from the University of Newcastle is tailored toward individuals working in Marketing with no degree qualification to further expand their career options, or, professional looking for a career change and provides a pathway into the Master of Marketing as all subjects successfully completed will be credited.

Career opportunities

The program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations, and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

If you are looking to further expand your career opportunities or a career change, the Graduate Certificate in Marketing program will give you the edge you need. It will enable you to differentiate yourself from other marketers in that you will possess a range of marketing skills and develop an understanding of how these skills interrelate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including:

• Marketing Coordinator

• Market Research Officer

• Media Analyst

• Marketing Operations Specialist

• Marketing Manager

• Brand Manager

Accreditation

• The Newcastle Business School is accredited with the Association to Advance Collegiate Schools of Business (AACSB)

• The Newcastle Business School is EQUIS accredited