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The China-Europe Executive Master of Business Marketing, Master

  • Application Deadline
  • 16 months
University rank #130 (QS) ,
The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees.


Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives.

To face these challenges from both perspectives, Freie Universität Berlin collaborates with Peking University to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on more than 30 years of experience in executive management education in the business-to-business realm. Linked by over three decades of partnership, the two institutions enjoy an outstanding reputation in Germany and China.

Programme Structure

Courses included:

  • Fundamentals of the Market Process
  • The Core Concept of Marketing Management
  • Introduction to Business-to-Business Marketing
  • Business Buying Behavior

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 16 months
  • Credits
    60 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

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General Requirements

  • Prior academic degree from a university, university of applied sciences, or professional academy (no major restrictions concerning discipline)
  • Relevant professional work experience (typically not less than one year after first academic degree)
  • Proof of English language skills for graduate/master's degree programs

Tuition Fee

  • International

    16500 EUR/year
    Tuition Fee
    Based on the original amount of 22000 EUR for the full programme and a duration of 16 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • EUR 22,000 (incl. accommodation during seminars; travel expenses are not included)

Living costs for Berlin

  • 836 - 1340 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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