Economics and Management in Arts, Culture, Media and Entertainment

Overview

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life.

Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. 

Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.

Career Opportunities

Graduates of Master of Science in Economics and Management in Arts, Culture, Media and Entertainment from Università Commerciale Luigi Bocconi are typically offered career opportunities in the following specialized sectors: cultural heritage and the  arts market; media (television, cinema, radio, traditional publishing and multimedia, the music industry); communication; editing and media; live entertainment; tourism; fashion and design.

Typical professional profiles within these sectors include the following:  

• Entrepreneurs, freelance professionals, consultants in the fields of cultural heritage, communication, live entertainment, media and fashion  
• Managers in communication, radio, television and cinema, publishing and new media, fashion, entertainment  and live performance companies  
• Managers at cultural, museums, archiving, archaeological and tourism foundations and institutions  
• Consultants and experts in the evaluation and care of artistic and cultural heritage  
• Program schedule managers in communication companies  
• Royalty managers