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IMC Integrated Marketing Communications, M.Sc.

  • Application Deadline
  • 18 months
    Duration
University rank #401 (ARWU) Online
In the WVU IMC program, communications professionals learn to re-align their marketing activities to ensure a constant flow of information to consumers from a variety of media.

About

The Integrated Marketing Communications (IMC) program at West Virginia University is the first online master's program in IMC in the country. With more than 20 electives to choose from, the IMC graduate program is customizable, allowing you to take control of your graduate experience and meet your specific career goals.
The program is renowned for its flexibility and offered completely online so you can build your skill set with master's degree or professional certificate in this fast-growing field from anywhere in the world. Most of our students continue to work full-time while earning their degree. All IMC courses are asynchronous, allowing students to participate at anytime, from anywhere in the world.

Accreditation

The IMC program is accredited by the Higher Learning Commission. The CIP Code is 09.0999. 

Programme Structure

Courses include:

  • Introduction to IMC  
  • Marketing Research & Analysis
  • Audience Insight
  • Brand Equity Management

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 18 months
  • Credits
    33 ECTS
  • Languages
    • English
  • Delivery mode
    Online

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • The Online WVU Graduate Application for Admission
  • Personal Statement
  • Resume—submit as a part of the Online WVU Graduate Application for Admission
  • GRE or GMAT Scores
  • Official Academic Transcripts
  • TOEFL or IELTS Scores
  • Letters of Recommendation (optional)

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    855 USD/credit
    Tuition Fee
    Based on the original amount of 855 USD per credit and a duration of 18 months.
  • National

    855 USD/credit
    Tuition Fee
    Based on the original amount of 855 USD per credit and a duration of 18 months.
  • In-State

    777 USD/credit
    Tuition Fee
    Based on the original amount of 777 USD per credit and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Funding

For IMC graduate students, the following types of aid are generally available:

    1. Federal Direct Student Loans
      • Must be enrolled at least half-time (a minimum of 4 credit hours in fall/spring and 3 credit hours in summer) during the term for which the loan is processed
      • Must submit Free Application for Federal Student Aid (FAFSA)—this is available at www.fafsa.gov. The form is year specific and must be filed annually
      • Maximum annual amount is the lower of $20,500 or cost of education
      • Interest rates vary by year
    1. Federal Direct Grad PLUS Loans
      • Must be enrolled at least half-time during the term for which the loan is processed
      • Credit based loan
      • Must submit Free Application for Federal Student Aid (FAFSA)—this is available at www.fafsa.gov. The form is year specific and must be filed annually
      • Must submit application for Grad PLUS—this is available at www.studentloans.gov
      • Maximum annual amount is the cost of attendance minus other aid (including Federal Direct Student Loan)
      • Interest rates vary by year
      • Repayment begins 60 days after disbursement, but borrower can apply for deferment
  1. Private Loans
    • Non-federal credit based loan
    • Must submit application directly to private lender; a list of lenders used previously by WVU students is available at http://financialaid.wvu.edu/aid-and-scholarships/loans/private-loans.
    • Interest rates and repayment provisions will vary

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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