Overview
Overview
Today, companies have to use a variety of online platforms to attract potential customers. No matter whether in social media, on the company website, in various apps or even in the CRM: By completing this Online Marketing program at AKAD University, you will be able to optimize all online platforms so that the target group is addressed and ultimately decides to purchase and thus conclude the contract. In this way, you ensure the profitability of your company and also enable new growth.
Since online marketing is undoubtedly the advertising tool of the future, your career prospects are particularly diverse and promising. Online marketing is more diverse than almost any other profession. With a Master of Arts in online marketing, you can find a profitable position in almost any industry and discipline.
Why a Masters in Online Marketing?
- With our master's degree in "Online Marketing" you will create the best conditions to build your own online business - from the idea to the sale.
- You live in tune with the times and are enthusiastic about new media and the opportunities that this opens up for your product or company.
- As an online marketing manager, you have an eye on all the key figures in order to bring your company to the forefront in e-commerce.
- You are creative and love launching advertising campaigns across channels. You always have the reach and conversion rate in mind.
- As a specialist, you are the contact person in your company for all questions relating to multichannel marketing, mobile services and marketing automation.
Careers
- Online Marketing Manager
- Performance Marketing Specialist
- Head of Online Marketing
- Online Marketing Manager: in SEA/SEO
Programme Structure
Courses include:
- Digital brand management
- Social media marketing
- Digital business
- Search engine marketing
- Digital B2B marketing
- Data Science & Big Data Analytics
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
Language
Credits
60-120 ECTS
Delivered
Disciplines
Digital Marketing View 8 other Masters in Digital Marketing in GermanyAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Other requirements
General requirements
- The admission requirement is a completed university degree with at least 180 ECTS in the study areas: Economics, Industrial engineering with a focus on economics, Business Informatics, business psychology, banking, business law, financial management, social insurance or an equivalent degree.
- Knowledge of English at the “GER-C1” level (Common European Framework of Reference for Languages)
Tuition Fee
-
International
299 EUR/moduleTuition FeeBased on the tuition of 299 EUR per module during 12 months. -
EU/EEA
299 EUR/moduleTuition FeeBased on the tuition of 299 EUR per module during 12 months.
from €299/month
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Online Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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