Overview
Overview
The rapid digital change in the world of work presents employees and managers with particular challenges. This course deals with the interface between greater economic efficiency and digitalization.
The focus of the Digital Business Management program at AKAD Hochschulen is on the digitization of business processes and the development of digital business models within a company. Students learn how digital technologies and processes can be used to make business processes more efficient and to open up new business areas with digital innovations.
With this master's degree, graduates have the opportunity to work in various areas, such as digital leadership, e-commerce or IT management. It also serves as the basis for further specializations with another master's degree, such as in data science (M.Sc.) or general management (MBA.).
Why a Master in Digital Business Management?
- Build expertise: The digital age has fundamentally changed the way companies operate. With this Master of Arts you will be able to understand these changes and offer appropriate solutions.
- Networking and democratization: Two central findings shape this course of study. Networking is necessary to break down silo structures and achieve success through improved collaboration. Democratization is necessary to replace an “order & control” principle with “enabling and backing”.
Careers
- Change Management (self-employed): Change management refers to the planning, implementation and control of change processes in an organization. Employees and stakeholders are prepared for the change, risks are minimized and the change is monitored and implemented sustainably.
- Digital Marketing Manager: They develop and implement online marketing strategies and campaigns in areas such as social media, search engine optimization (SEO), email marketing and display advertising to increase online visibility, generate traffic, acquire customers and ultimately the to increase sales.
- Digital Technology Manager: You are responsible for planning, implementing and managing digital technologies in companies by identifying and recognizing technologies and trends, evaluating them and developing and implementing digital strategies from them.
- Digital Business Manager: You are responsible for applying digital technologies and strategies to improve business processes and results. Areas such as digital marketing, e-commerce, big data, digital business processes and models, data analysis and innovation are covered.
Programme Structure
Courses include:
- Digital Procurement
- Digital production
- Digital marketing and digital sales
- Digital Controlling
- Digital Financial Accounting
- Management of teamwork, collaboration and change processes
Key information
Duration
- Part-time
- 24 months
Start dates & application deadlines
Language
Credits
60-120 ECTS
Delivered
Disciplines
Business Administration Management Studies Digital Marketing View 26 other Masters in Business Administration in GermanyAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- When you start your studies, you have a university degree with at least 180 ECTS in the following areas: Economics, Industrial engineering with a focus on economics, Business Informatics, business psychology, banking, business law, Financial management or social security.
- Knowledge of English at the “GER-C1” level (Common European Framework of Reference for Languages)
Tuition Fee
-
International
299 EUR/moduleTuition FeeBased on the tuition of 299 EUR per module during 24 months. -
EU/EEA
299 EUR/moduleTuition FeeBased on the tuition of 299 EUR per module during 24 months.
About €299/month
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Business Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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