Studyportals

Brand and Communications Management

Copenhagen Business School (CBS)

M.Sc. On Campus
24 months
Duration
15200 EUR/year
Free
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

At this Brand and Communications Management program from Copenhagen Business School (CBS) you will learn to increase and measure the value of brands and link the strategic branding decisions to the company’s market- and financial performance. 

Overview

Brand and Communications Management is a two-year master programme at Copenhagen Business School (CBS) that is divided into 4 semesters. The fall semester runs from September through November with exams in November and January; and the spring semester from February through April with exams in April, May and June. The first year, first and second semester, consists of eight compulsory courses that all revolve around the management of brands, including communications. There is a fair degree of progression and interaction between the courses, making it a true specialisation within the field of branding. The third semester consists of elective courses and the fourth semester finishes off the program with the master thesis.

Career 

Many graduates will find employment as brand managers. From this position you will be in charge of a brand or portfolio of brands and plan the strategy for them. Through analysing the target consumers of the product that you are in charge of, you will work on planning an optimal communications tactics to reach that group in the most effective way.You could also work as a product manager, closer to the development of new products.

Many graduates find their way into advertising, because the communication skills and understanding of emotional and subconscious drivers acquired in the concentration are very useful in putting together campaigns that target different segments of potential buyers.Some students will also find job opportunities in consulting where they can help companies with a number of different problems. You could for instance give recommendations to a company that is struggling with their sales numbers in a certain market, or are looking to reach a new user group. You could also help a company prepare for the launch of a new product, and enter a new market.

Programme Structure

Courses include:

  • Brand Governance 
  • Perspectives on Consumer Behaviour
  • Marketing Communication 
  • Neuroscience of Branding 
  • Socio-Cognitive Science of Branding 
  • Positioning and Creative Strategies 
  • Strategic Brand Management 
  • Advanced Project Work 
  • Master Thesis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
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IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
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Other requirements

General requirements

You are qualified for (but not guaranteed) admission to the programme if you:

  • Fulfill the entry requirements below
  • Fulfill the language requirement
  • Have a bachelor degree (or will by study start)

Tuition Fee

  • International

    15200 EUR/year
    Tuition Fee
    Based on the original amount of 15200 EUR per year and a duration of 24 months.
  • EU/EEA

    Free
    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Brand and Communications Management
-
Copenhagen Business School (CBS)

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