Brand and Communications Management is a two-year master programme at Copenhagen Business School (CBS) that is divided into 4 semesters. The fall semester runs from September through November with exams in November and January; and the spring semester from February through April with exams in April, May and June. The first year, first and second semester, consists of eight compulsory courses that all revolve around the management of brands, including communications. There is a fair degree of progression and interaction between the courses, making it a true specialisation within the field of branding. The third semester consists of elective courses and the fourth semester finishes off the program with the master thesis.
Many graduates will find employment as brand managers. From this position you will be in charge of a brand or portfolio of brands and plan the strategy for them. Through analysing the target consumers of the product that you are in charge of, you will work on planning an optimal communications tactics to reach that group in the most effective way.You could also work as a product manager, closer to the development of new products.
Many graduates find their way into advertising, because the communication skills and understanding of emotional and subconscious drivers acquired in the concentration are very useful in putting together campaigns that target different segments of potential buyers.Some students will also find job opportunities in consulting where they can help companies with a number of different problems. You could for instance give recommendations to a company that is struggling with their sales numbers in a certain market, or are looking to reach a new user group. You could also help a company prepare for the launch of a new product, and enter a new market.
Get more detailsVisit official programme website
- Brand Governance
- Perspectives on Consumer Behaviour
- Marketing Communication
- Neuroscience of Branding
- Socio-Cognitive Science of Branding
- Positioning and Creative Strategies
- Strategic Brand Management
- Advanced Project Work
- Master Thesis
- 24 months
Start dates & application deadlines
- Apply before , EEA/EU
- Apply before , National
- Apply before , International
DisciplinesManagement, Organisation & Leadership Corporate Communication Digital Communication View 4 other Masters in Corporate Communication in Denmark
We are not aware of any academic requirements for this programme.
You are qualified for (but not guaranteed) admission to the programme if you:
- Fulfill the entry requirements below
- Fulfill the language requirement
- Have a bachelor degree (or will by study start)
International15200 EUR/yearTuition FeeBased on the original amount of 15200 EUR per year and a duration of 24 months.
EU/EEAFreeTuition FeeBased on the original amount of 0 EUR per year and a duration of 24 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.