Studyportals Study cover for Information Management - Marketing Intelligence

Information Management - Marketing Intelligence

Master
24 months
Duration
3000 EUR/year
3000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master Program in Information Management - Marketing Intelligence from NOVA IMS, aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

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Overview

The goal of this Master Program in Information Management - Marketing Intelligence from NOVA IMS is to train technical staff and managers to: 

  • Develop strategies, methods and tools of marketing management;
  • Be aware of client behavior and create relationship policies;
  • Master the processes and tools used for the storage, organization and access to marketing information in organizations;
  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.

Key facts:

This program is offered in two formats:

  • Working Hours: it is aimed at young graduates and professionals to study in full time;
  • After working hours: it is particularly aimed at professionals who intend to make their studies compatible withtheir professional activity.

Programme Structure

Courses included:

  • Brand Management
  • Digital Marketing & E-Commerce
  • Marketing Strategy and Innovation
  • Applied Multivariate Data Analysis
  • Banking and Insurance Operations
  • Business Intelligence 
  • Data Management and Storage

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Credits

95 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field
  • Be proficient in English (spoken and written)
  • The selection process is based on the analysis of academic and professional curriculum. The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Tuition Fee

  • International

    3000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 24 months.
  • EU/EEA

    3000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 24 months.

The tuition fee is €6.000, of which €4.100 corresponds to the curricular component (1st year) and €1.900 for the development of final work (2nd year).

Funding

  • Financial discount:
    • Students who choose to pay the tuition fee in a single payment have a 5% discount on the payable amount;
    • Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.
  • NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Information Management - Marketing Intelligence
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NOVA IMS

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