Information Management - Marketing Intelligence, Master

Information Management - Marketing Intelligence, Master

  • Application Deadline
  • 18 months
    Duration
The Master Program in Information Management - Marketing Intelligence at NOVA IMS aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

About

The goal of this program is to train technical staff and managers to:

  • Develop strategies, methods and tools of marketing management;
  • Be aware of client behavior and create relationship policies;
  • Master the processes and tools used for the storage, organization and access to marketing information in organizations;
  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
  • solving marketing problems.
Who is it for?

The Master degree Program in Information Management - Marketing Intelligence at NOVA IMS aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

Accreditation

Programme Structure

The Study Plan for the curricular component consists of 8 course units, of which 6 are mandatory:
  • Consumer Behaviour Insights
  • Digital Marketing
  • Marketing Analytics
  • Marketing Engineering
  • Research Methodologies
  • Strategic Marketing

Detailed Programme Facts

  • More details:

    Call for applications: April 3rd to May 10th.

  • Programme intensity Part-time
    • Average part-time duration 18 months
  • Credits
    95 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

Entry Requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field;
  • Be proficient in English (spoken and written).

Tuition Fee

  • International Applies to you

    3866.6666666667 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
  • EU/EEA Applies to you

    3866.6666666667 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The tuition fee of this master degree program is €5.800, €3.900 (1styear) and €1.900 (2nd year).

Living costs for Lisbon

  • 630 - 1130 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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