• Application Deadline
  • 18 months
    Duration
The Master Program in Information Management - Marketing Intelligence from NOVA IMS, aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

About

The goal of this Master Program in Information Management - Marketing Intelligence from NOVA IMS is to train technical staff and managers to: 

  • Develop strategies, methods and tools of marketing management;
  • Be aware of client behavior and create relationship policies;
  • Master the processes and tools used for the storage, organization and access to marketing information in organizations;
  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.

Who is it for?

The Master degree Program in Information Management, with a specialization in Marketing Intelligence, aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

Accreditation

Programme Structure

For the academic year 2018-2019, the study plan of this program includes the following course units:

  • Consumer Behaviour Insights
  • Digital Marketing
  • Marketing Analytics
  • Marketing Engineering
  • Research Methodologies
  • Strategic Marketing

Detailed Programme Facts

  • More details:

    From February 5th to March 14th, 2019.

  • Programme intensity Part-time
    • Average part-time duration 18 months
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field (completed by September 2019);
  • Be proficient in English (spoken and written).

Tuition Fee

  • International

    3864 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
  • EU/EEA

    3864 EUR/year
    Tuition Fee
    Based on the original amount of 5800 EUR for the full programme and a duration of 18 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The tuition fee is €5.800, of which €3.900 corresponds to the curricular component (1st year) and €1.900 for the development of final work (2nd year).

Living costs for Lisbon

  • 630 - 1130 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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