Overview

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 3rd best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

The goal of the Master in Data Driven Marketing - Marketing Research and CRM from NOVA IMS is to train technical staff and managers to:

Plan, create, and conduct market studies or any other market research;

Select and apply methods of collection of marketing data;

Analyze, interpret, and communicate the results of market research;

Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;

Create, implement, and manage customer relationship policies.

Who is it for?

The Master degree program in Data Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, technical staff and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. This program is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

Accreditation

This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 4th best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

Programme Structure

Courses included:

Descriptive Analytics in Marketing

Experimental Design
Marketing Engineering and Analytics

Marketing Research

Marketing Strategy and Innovation
Predictive Analytics in Marketing

Research Methodologies

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2024-09-04 00:00:00
- Apply before 2024-08-31 00:00:00

Language

English

Credits

120 ECTS

Delivered

On Campus

Disciplines

Marketing Management Studies Statistics View 6 other Masters in Statistics in Portugal

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field

Be proficient in English (spoken and written).

Tuition Fee

To always see correct tuition fees

International

3000 EUR/year

Tuition Fee

Based on the tuition of 6000 EUR for the full programme during 24 months.
EU/EEA

3000 EUR/year

Tuition Fee

Based on the tuition of 6000 EUR for the full programme during 24 months.

The tuition fee is €6.000, of which €4.100 corresponds to the curricular component (1st year) and €1.900 for the development of final work (2nd year).

Living costs for Lisbon

630 - 1123 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount:
- Students who choose to pay the tuition fee in a single payment have a 5% discount on the payable amount;
- Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.
NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data-Driven Marketing - Marketing Research and CRM.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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