Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.
You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in.
You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.
You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.
To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.
- Develop your marketing, social media and digital skills
- Specialise in specific areas of digital marketing
- Explore topics including big data, customer experience, social media, marketing ethics and sustainability
- Access opportunities to gain micro qualifications, such as Google Garage
- Use and analyse the same data as professionals in industry
- Kickstart or boost your marketing career
- Learn from academic staff with relevant experience in the field, including research and consultancy
- Draw on our extensive links with the industry and hear from guest speakers
Careers and opportunities
Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.
Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.
You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.
Graduates of this course have gone onto roles such as:
- Digital marketing
- Social media
- Mobile advertising
Get more detailsVisit official programme website
Essentials of Marketing - 15 credits
Contemporary Issues in Marketing - 15 credits
Consumer Insight and Analytics - 15 credits
Social Media Marketing - 15 credits
Digital Marketing Strategy - 15 credits
User Experience - 15 credits
The Collaborative Marketing Project - 30 credits
Independent Marketing Research Project - 60 credits
Check out the full curriculumVisit official programme website
Start dates & application deadlines
SeptemberJanuary (full time route only)
DisciplinesMarketing Digital Marketing Marketing Management View 401 other Masters in Marketing in United Kingdom
Explore more key informationVisit official programme website
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
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Start from €0.53/day, free cancellation any time.
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A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.
Make sure you meet all requirementsVisit official programme website
Living costs for Portsmouth
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.