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Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this Digital Marketing Master's from the University of Portsmouth. 

Visit the official programme website for more information



Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. 

You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in. 

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. 

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. 

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. 

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

Course highlights

  • Develop your marketing, social media and digital skills 
  • Specialise in specific areas of digital marketing
  • Explore topics including big data, customer experience, social media, marketing ethics and sustainability
  • Access opportunities to gain micro qualifications, such as Google Garage
  • Use and analyse the same data as professionals in industry
  • Kickstart or boost your marketing career
  • Learn from academic staff with relevant experience in the field, including research and consultancy
  • Draw on our extensive links with the industry and hear from guest speakers

Careers and opportunities

Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content. 

Graduates of this course have gone onto roles such as:

  • Digital marketing
  • Social media
  • E-commerce
  • Mobile advertising

Programme Structure


Essentials of Marketing - 15 credits

Contemporary Issues in Marketing - 15 credits

Consumer Insight and Analytics - 15 credits

Social Media Marketing - 15 credits

Digital Marketing Strategy - 15 credits

User Experience - 15 credits

The Collaborative Marketing Project - 30 credits

Independent Marketing Research Project - 60 credits

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

SeptemberJanuary (full time route only)


IELTS admission requirements IELTS


On Campus

Academic requirements

GPA admission requirements GPA

English requirements

IELTS admission requirements IELTS

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Portsmouth and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.

Tuition Fee


Visit official programme website

Living costs for Portsmouth

710 - 1099 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing
University of Portsmouth


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