12 months
Duration
20250 GBP/year
14290 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Consumer Behaviour programme, offered by Goldsmiths, University of London, equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour.

Visit the official programme website for more information

Overview

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The Consumer Behaviour programme, offered by Goldsmiths, University of London , aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.You will develop the skills necessary to conduct independent research and to understand:

  • the psychological impact of various types of media
  • the psychological processes underlying consumer behaviour
  • the psychology of consumer preferences
  • psychological theories of attitude change, persuasion, and influence
  • the psychology of branding
  • behavioural economics (including the psychology of pricing)

The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Skills

You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Careers

Possible careers for graduates of the programme include:

  • Marketing
  • Media
  • Communications
  • Advertising
  • Consumer research
  • Entrepreneurship
  • Public relations

Programme Structure

Courses include:

  • Consumer Behaviour
  • Psychology of Marketing and Advertising
  • Research Design and Applied Statistics
  • Marketing Strategy
  • Creating Customer Experiences

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details
  • Apply early to avoid disappointment

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. 
  • Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

Tuition Fee

To alway see correct tuition fees
  • International

    20250 GBP/year
    Tuition Fee
    Based on the tuition of 20250 GBP per year during 12 months.
  • National

    14290 GBP/year
    Tuition Fee
    Based on the tuition of 14290 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Consumer Behaviour
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Goldsmiths, University of London

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