You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
The Marketing (Distance Learning) course at the University of Leicester will equip you with current and emerging theories that inform or comment upon the practices of marketing. It will challenge and develop your ability to critically evaluate and apply new marketing concepts and practices. By taking the MSc you will be learning in a stimulating and intellectually demanding environment, in which you will engage with academic literature, case studies, whilst reflecting on marketing issues within an international context.
This degree will develop your ability to analyse and evaluate problems and make sound strategic decisions in your professional role. The skills and knowledge gained during the course will enable you to develop your professional role or move into further study and academic work in this area.
Distance learning gives you the flexibility to fit your study around existing commitments and enhance your career prospects without having to leave employment.
Careers and employability
Our Business, Management and Human Resources courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
Studying for a distance learning qualification can help your career prospects – you will gain the deeper knowledge and high-end skills that will set you apart. Studying with us gives a clear signal to employers. It demonstrates that you have the spark, ambition and commitment to take your career to the next level. Your employer will also benefit directly from your newly acquired understanding and capabilities.
By taking the MSc in Marketing, you will acquire the latest academic and professional knowledge in the areas of marketing theory, consumer behaviour, market research, branding and communication, which will enhance your professional development and career prospects.
The University of Leicester has joined forces with the Chartered Institute of Marketing (CIM) to gives students the opportunity to gain professional qualification through the CIM Graduate Gateway.
- Foundations of Knowledge and Professional Skills
- Principles and Practices of Marketing
- Marketing Theory
- Consumer Behaviour
- Marketing Research
- Product Policy and Innovation
- Branding and Communications
- Research Methods
- 24 months
Start dates & application deadlines
- Apply before
- Apply before
DisciplinesFinance Marketing Management Studies View 364 other Masters in Management Studies in United Kingdom
- A good second class honours degree from a British university, or its equivalent
- Or a postgraduate diploma from a recognised institution
- Or a relevant graduate level professional qualification alongside substantial relevant work experience
International5070 GBP/yearTuition FeeBased on the tuition of 10140 GBP for the full programme during 24 months.
National5070 GBP/yearTuition FeeBased on the tuition of 10140 GBP for the full programme during 24 months.
Almost all scholarships, including those offered by the University, offer only partial funding support, usually in the form of a contribution to fees. Most scholarships are awarded on the basis of academic merit, and competition from well-qualified students is fierce. You also need to plan ahead, so that you can meet the deadlines for scholarship applications. Please note that you cannot apply for University scholarships until you have been offered a place.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.