Lancaster , Englandasdasds , United Kingdom
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Overview
Bringing together leading-edge theory and a unique perspective on the practice of marketing management, the programme revolves around three key strands of learning:
- Developing a comprehensive and profoundly ‘integrative’ knowledge of marketing
- Acquiring a critical perspective on the practical application of marketing management theory, and a deep understanding of the character of the real world of marketing management practice, the forms of problems encountered and marketing management decision-making
- Development of the collaborative and deliberative skills crucial to effective contribution in marketing management roles.
The programme has a deep focus on marketing management practice and revolves around the key problems and issues faced by marketing managers.
More information
Visit official programme websiteProgramme Structure
Courses include:
- Marketing in Practice
- Researching Markets and Marketing
- Developing a Critical Understanding of Marketing
- Brand Management
- Critical & Creative Communications
- Managing Marketing Channels
- Digital Marketing
- Business Models & Market-Makers
- International Marketing Management
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Disciplines
Marketing Management, Organisation & Leadership View 1363 other Masters in Management, Organisation & Leadership in United KingdomAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading). 7
Other requirements
General requirements
- Graduates who have extensive marketing experience gained either practically within industry, or with a degree in Marketing or a related business subject with a significant marketing component. Previous study needs to be in a range of marketing disciplines
- 2:1 (UK hons) degree or equivalent in Marketing or related business subject
Tuition Fee
-
International
22000 GBP/yearTuition FeeBased on the original amount of 22000 GBP per year and a duration of 12 months. -
National
16000 GBP/yearTuition FeeBased on the original amount of 16000 GBP per year and a duration of 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Due for update
Updated over a year ago
Check the official programme website for potential updates.