Looking to work at the cutting edge? The pioneering Masters in Behavioural Science for Management from University of Stirling will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators.
What we offer
We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic. Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace. We regularly invite world leading experts to talk at these events e.g., Aisling Ni Chonaire, Senior Analyst at the Behavioural Insights Team and graduate of the Masters program. We also aim to host a yearly reunion event (typically in April) which brings back to Stirling students and staff from the past 8 years.
Our teaching staff are world-leading researchers, having published in top journals in management, economics, psychology, medicine, risk, and science generally. We are also experienced at academic-industry collaborations and have written and taught extensively on the ethics and unanticipated consequences of nudging. Our assignments challenge you to apply behavioural science in practice – you will design your own experiment, write policy briefs, and learn to moderate a Behavioural Challenge Workshop.
The MSc Behavioural Science for Management is designed to help you pursue a career in business in areas such as:
- implementation of public policy
- regulation and policy development
- survey research
- consumer and social marketing
- human resource management
Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career and the course also provides an excellent entry point if you’re considering progressing to PhD research in this area.
When you graduate you’ll be ready and able to contribute innovative solutions to many businesses, governments and society. The specialist knowledge you’ll gain will be invaluable in building a long-term career. You’ll have the skills and understanding to:
- carry out complex statistics, design behavioural experiments and implement behavioural research methods
- integrate the knowledge and understanding gained throughout the course and use this to tackle substantive issues in business and policy
- use your knowledge of complex conceptual, design and statistical issues to understand, critically evaluate and apply insights from emerging research in behavioural economics and related disciplines
Get more detailsVisit official programme website
- Flying Start Leadership Programme
- Behavioural Economics I: Concepts and Theories
- Psychology of Work
- Behavioural Economics II: Business & Policy Applications
- Evidence - based Decision Making
- Survey Measurement & Analysis
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.
DisciplinesManagement Studies Organisational Behaviour View 89 other Masters in Organisational Behaviour in United Kingdom
Explore more key informationVisit official programme website
- A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
- If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.
Make sure you meet all requirementsVisit official programme website
International19145 GBP/yearTuition FeeBased on the tuition of 19145 GBP for the full programme during 12 months.
National8200 GBP/yearTuition FeeBased on the tuition of 8200 GBP for the full programme during 12 months.
Living costs for Stirling
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.