12 months
19145 GBP/year
8200 GBP/year
Tuition fee
Apply date
Start date


Gain advanced insights into behavioural theory and how to apply it to business and management on University of Stirling's pioneering Masters course in Behavioural Science for Management.

Visit the official programme website for more information


Looking to work at the cutting edge? The pioneering Masters in Behavioural Science for Management from University of Stirling  will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators.

What we offer

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.  Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.  

We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace. We regularly invite world leading experts to talk at these events e.g., Aisling Ni Chonaire, Senior Analyst at the Behavioural Insights Team and graduate of the Masters program. We also aim to host a yearly reunion event (typically in April) which brings back to Stirling students and staff from the past 8 years.  

Our teaching staff are world-leading researchers, having published in top journals in management, economics, psychology, medicine, risk, and science generally. We are also experienced at academic-industry collaborations and have written and taught extensively on the ethics and unanticipated consequences of nudging.  Our assignments challenge you to apply behavioural science in practice – you will design your own experiment, write policy briefs, and learn to moderate a Behavioural Challenge Workshop.

Career opportunities

The MSc Behavioural Science for Management is designed to help you pursue a career in business in areas such as:

  • implementation of public policy
  • regulation and policy development
  • survey research
  • advertising
  • consumer and social marketing
  • human resource management

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career and the course also provides an excellent entry point if you’re considering progressing to PhD research in this area. 

When you graduate you’ll be ready and able to contribute innovative solutions to many businesses, governments and society. The specialist knowledge you’ll gain will be invaluable in building a long-term career. You’ll have the skills and understanding to:

  • carry out complex statistics, design behavioural experiments and implement behavioural research methods
  • integrate the knowledge and understanding gained throughout the course and use this to tackle substantive issues in business and policy
  • use your knowledge of complex conceptual, design and statistical issues to understand, critically evaluate and apply insights from emerging research in behavioural economics and related disciplines

Programme Structure

Courses include:

  • Flying Start Leadership Programme
  • Behavioural Economics I: Concepts and Theories
  • Psychology of Work
  • Behavioural Economics II: Business & Policy Applications
  • Evidence - based Decision Making
  • Survey Measurement & Analysis

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Stirling and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
  • If you don’t currently meet the academic requirements for this course, INTO University of Stirling offers a variety of preparation programmes that can earn you the qualifications and skills you need for direct entry.

Tuition Fee

To alway see correct tuition fees
  • International

    19145 GBP/year
    Tuition Fee
    Based on the tuition of 19145 GBP for the full programme during 12 months.
  • National

    8200 GBP/year
    Tuition Fee
    Based on the tuition of 8200 GBP for the full programme during 12 months.

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Behavioural Science for Management
University of Stirling


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