Marketing and Brand Management

Global Banking School Malta

Overview

Awarding Institution: Bath Spa University (BSU)

The  Marketing and Brand Management  course from Global Banking School provides you with the skills and practical experience that organisations need in an ever-changing business environment.

Course participants develop into well-rounded marketing practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you’ll develop marketing and brand management knowledge and expertise at both theoretical and practical levels. You’ll also get plenty of opportunities to develop your professional networks, and you’ll experience a wide range of diverse aspects of marketing and brand management.

During the course, you’ll combine bespoke marketing, brand marketing and brand management modules with a choice of more general business and management modules. You’ll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.

You’ll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

Career paths after the course

• Senior marketing and brand management roles in all sectors
• Marketing manager/ director
• Strategic marketing roles in any industry
• International brand management